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Marketing

How to Market Your Amazon Listings

November 30, 2019 by Tristan Leave a Comment

 

Amazon is the world’s biggest retailer and transformed the shopping industry. Anybody can start a business on Amazon, even from the comfort of their own home. However, selling on Amazon and being successful on the site are not one and the same.

Yes, Amazon’s marketplace can be very lucrative, but it is also crowded. Standing out amongst two million merchants is no easy task, even if you think your niche is small. Do you sell guides for online casino platforms? You may think there’s not a huge market for that, but on Amazon, you will have thousands of rival merchants to contend with.

But don’t worry, finding success on Amazon is possible if you follow the right steps. Like any other business venture, marketing is hugely important and the key to consumers finding your listings is visibility. Your sole purpose on Amazon should be to make it easy for buyers to find your listings and buy your products.

Here are marketing strategies to help you achieve that goal.

Listing Visibility

The core purpose of your Amazon promotion is relatively easy. You are going to be increasing awareness around your products and listings in and outside of Amazon. With your marketing campaign, you will use advertising techniques to direct traffic to your product pages or Amazon store.

You can also market within Amazon, but this is admittedly trickier. Either way, it is advised that merchants embrace both external and internal promotion to maximize their sales potential.

External Promotion

As the term suggests, external promotion of your Amazon products means using methods outside of the platform to attract consumers to your listings. You want to hook consumers who aren’t on Amazon into checking out your inventory and maybe making a purchase.

There are several techniques that can help you achieve this goal:

  • SEO: In your product listing page, use keywords related to your product that consumers may be entering into Google Search.
  • Social media: Platforms like Facebook, Twitter, and Instagram are excellent marketing tools. Create ads on these services and spread awareness of your Amazon listings. Include links to your products on social media posts.
  • Backlink support: Reach out to third parties to place links to your Amazon listings on their websites. Blog posts are a good way to gain backlinks.

Internal Promotion

As mentioned, whatever you choose to sell on Amazon, you can be secure in the knowledge you won’t be the only merchant selling that same product. In fact, there will likely be thousands of other merchants selling what you sell, and some may be undercutting you on price.

This presents a large and obvious problem; how do you stay above the competition? You must find ways to make your listings more visible and internal promotion is one way to do it. Unfortunately, this situation is based more on random events than external promotion.

On Amazon, the Buy Box is the place in a product listing that is the first highlighted price option. In other words, the Buy Box provides prime visibility for products that win it. However, the only way to be placed on the Buy Box is if Amazon selects you. Getting chosen involves having a stellar reputation, products in stock, and other factors. Even then, you may still not be selected.

Another internal promotion method is to achieve a high ranking on Amazon’s in-house search results. Evidence has shown most consumers won’t move past the first page of products when searching, making a high ranking essential. While you can optimize your listings to appeal to Amazon search, thousands of other merchants will do the same.

 

Filed Under: Marketing

Erkan Kemiksizgil: 5 Digital Marketing Trends To Keep An Eye On In 2020

November 18, 2019 by Tristan Leave a Comment

As we move into a new decade, digital marketing is as hot as ever. It seems like any company that does not put in a lot of money into digital marketing is going to fall behind.

Of course, spending a lot of money is not always the recipe for success right away. It takes more than that to find a niche and start to excel. Using some of the top trends to keep an eye out for in 2020 is a better way to go, at least according to Erkan Kemiksizgil.

 

As a digital marketer himself, he knows how digital marketing will change the shape of the business industry and he has seen trends come and go throughout the years. He firmly believes that if a person sticks with these upcoming trends, they have a chance of really excelling.

Focus on all-in-one platforms

People don’t seem to care for the middleman any longer going into the new decade. It’s all about an all in one platform that a person can use to speed up the process. Expect it to become even more prevalent as time goes on, saving time, money and headaches.

They are still too many cases where digital platforms rely on each other to have success. Clicking one link after another to piece everything together is very time-consuming. Nobody wants to waste time doing all of that.

Emerging areas will dive into e-commerce

It might seem like e-commerce is everywhere these days, but there are still a lot of limitations. India is one major example of a country that is still getting its first taste of e-commerce and the digital world in general.

With these emerging markets, digital marketing will change a bit. Companies will go hard after these countries, even if they don’t have a ton of money to spend. There will also be companies that are selling products online from different parts of the world, trying to gain an international audience.

Artificial intelligence is here to stay

To make everything as automated as possible, a lot of people will start relying on artificial intelligence quite a bit. It makes sense in a lot of ways, because it speeds up the shopping process while saving money long term.

Digital marketers should look into investing in artificial intelligence as much as possible. The major companies are going to do it, but there are some inexpensive ways to count on AI as well.

Think green

Marketers will be as knowledgeable as ever about the latest trends when it comes to buying. A lot of people are very conscientious about the environment, so think green when providing new products.

It’s very easy to make headlines for all the wrong reasons in today’s world. All it takes is one misstep with marketing, and it can spread like wildfire. Think before posting, and don’t push the envelope too much. If it is a controversial topic, or terrible for the environment, it will make negative headlines.

The younger generation has more power than ever

It used to be that a lot of digital marketers did not pay much attention to the younger crowd. After all, they don’t have the same type of money to work with, and it just seems like a waste of valuable dollars.

Things are changing, and advertisers love influencing the younger generation earlier than ever. That will continue, as children become more tech-savvy and knowledgeable about new trends.

 

Filed Under: Marketing

Increase Your Sales Online By Following Some Simple Tips!

October 14, 2019 by Tristan Leave a Comment

In this modern era, the internet is the base station for everything, for business, educational facilities, entertainment, general knowledge, etc. It has become impossible for us to avoid technology, however, we are getting more used to it every day. Though we could not change the fact that when the internet has its disadvantages, at the same time it also has numerous advantages too. To stay with this modern world, businesses have started to expand through the internet only. Although many people are still bewildered about how to increase their sales online, here are a few tips for them:

  • Be Honest All The Times

It is quite obvious that we have to be honest in our business dealings, but being true means that we never have to cheat. Many brands degrade other goods for the marketing of their products, it is not smart, nor is it right. This type of activity may make your brand or company lose reputation and loyalty amongst the consumers. When you will be fair with people, people will be fair with you in return.

  • Sense of Urgency

Have you ever noticed a woman’s reaction when they hear about a sale? They get crazy. The same is with online shopping when people hear about sales or discounts on their favorite products, they tend to approach as soon as possible. A sense of urgency can be created through sales, discounts, limited offers, limited editions, etc. People think fast and make decisions quickly when they hear about some great news regarding sales or offers on certain products.

  • Offer Few, Earn More

Offering thousands of products online can result in problems for the company. When customers get more variety of products, they get confused very easily, and in the end, get frustrated to choose between two products. When we offer less, the lesser is the chance for consumers to get confused. You should also keep that in mind, that the more varieties of products you offer, the more there is a chance for consumers to switch to another website or some other brand. Try to offer less, but it should be the best.

  • Use Social Media

Social Media websites such as Facebook, Instagram, WhatsApp, Twitter, etc. are the main hubs to expand your business. Create pages, make friends or increase your followers, reply to your customers, and do the best you can. Expanding business can also be done verbally, through trade show engagement, but using technology is very easy, as well as, save your time and money too. By using social media websites, you can also get to know other brands selling the same products, you can get ideas from other pages too, and that what are the techniques they use.

  • Good Quality Images

A well-dressed man in a suit will look more attractive or a man wearing a t-shirt and shorts with flip flops? Of course, the man wearing a suit, the same is the case with photographs of your products. Blurred images or pictures with bad backgrounds never look attractive, you might even lose your customers, even though your product is amazing. In easier words, presentation is very important, it plays a very significant role in increasing your sales. Do not worry about the high costs of images, the feedback you get will cover your expense.

  • Replies are a must

Giving replies is very important in any kind of business. When customers ask you a question, take your time to think, but make sure that you get back to that person and answer to his or her query. Many companies ignore the questions, in starting they might feel that they are earning profits, but gradually their sales will start decreasing, and you know where the problem was. Giving replies will also give a good impression of your company towards the consumer.

  • Feedbacks

Suppose your sales have improved and your company is earning great profits, then one thing you need to do is to ask for feedback. Feedbacks are very important, they make you realize how good you are and what are the problems regarding the products. You can display all the good and a few bad comments, this will create a feeling that there can be irregularities too. If you are asking for feedback, then make sure that you also take interest in those comments and make amendments according to the comments.

  • Payment Options

Offer as many payment options you can, so that customers can get a variety of methods to pay you for the product. Sometimes we think that payment methods do not matter a lot, but it does matter. As technology is getting more advanced, simultaneously, we also have to get advanced and come up with new methods and indulge our customers with those new methods.

  • Keep Messaging and Keep Advertising

Every person on this earth uses either a phone, or a laptop, or a computer, and every day we are encountered with notifications and messages, from which some are useful whilst the others are useless. When you keep messaging to people, there is a chance that at least 20% of the entire population will be interested in your product, and that 20% can also increase your sales too. Advertisement is the best option to convey your product details around the globe.

  • Give Free Stuff

Everyone loves free stuff, and the best part is it even increases your sales. Though not all products can be set free, some businesses can give away free stuff to people, such as software businesses. When you give free stuff, people start to get interested in your product, and there is a chance that they can buy more of your product. When giving away free items, tell your customers to spread the word of your product, which will increase the popularity of your product too.

Competition has increased, as well as the technology, and simultaneously the population, all you have to do is use your brains and come up with a new idea.

 

Filed Under: Business, Marketing

How to Take Your Digital Marketing to the Next Level?

October 2, 2019 by Tristan Leave a Comment

When we first heard of the terms “Search Engine Optimization”, “Pay Per Click Advertising”, and “Content Marketing” they were alien to us. It’s not that long ago actually! Now every CEO, and Marketing Director is aware of not only what these are and how they work, but are monitoring the results of these Digital Marketing campaigns every month in meetings, and looking to see improvements all the time. Those improvements are now in single digit percentages and when you zoom out and consider it, basically the campaigns are as optimized as they will ever be, and it’s just the ebb and flow of the market, and search volumes which are shifting.

So How do you Take Your Digital Marketing to the Next Level?

SEO and PPC are being employed by everyone, all of your competitors, you and everyone else. There might be small wins through changing to another Digital Marketing company who has a fresh approach, or software which analyses your keywords to the tenth degree, propelling you to the top of the results page for another few search terms, but essentially there’s not much more ground to win there.

Therefore, it’s time to look outside the box, at adding in new elements to your Digital Marketing Strategy. The best Digital Marketing companies out there are delivering transformative results for their Clients by adding Online Public Relations and Reputation Management campaigns to their overall strategy.

What are Online Reputation Management and Public Relations?

Like their traditional counterparts both are often seen as remedial, something goes wrong, a hot to your reputation, some negative press, quick employ an agency to repair it. But actually, if done proactively Online Reputation Management and Digital Public Relations campaigns can greatly affect not only your Search Engine ranks, but your Conversion Rates.

Think about it this way, Kim searches for “Whattsit Product” and is served a page of results so she browses through a few websites before making her decision based on price and features. However, imagine on the Results Page is a Media site which she trusts which is raving about a company that produce the product she wants, or a Review site which rates a company who provides that product with five stars. Kim is no longer going to base her decision on price and features, and better still she probably won’t even browse through several websites to look at alternatives. She’s going to pick the product that comes so highly recommended.

Online Reputation Management uses keyword analysis to identify where your brand is mentioned online and then building a portfolio of highly positive brand mentions which will dominate the first pages of a search. Review sites, industry bloggers, forums, all saying how great you are.

Digital PR again analyzes keywords for your brand, and sends relevant campaigns to journalists interested in those topics, at the time that there are breaking stories on that topic, citing you or your company as a leading source for advice.

 

Filed Under: Marketing

5 Strategies to Optimize Your App for the Google Play Store

July 8, 2019 by Tristan Leave a Comment

Smartphones are a huge technology that has taken over the world. But a smartphone wouldn’t be what it is without apps.

These downloadable items make life so much easier, whether they keep you in contact with friends or keep you amused in a waiting room.

Creating a successful app, however, is not as easy as it may seem. There are many steps that go into the process, from idea development to research and marketing. In the end, you want an app that people are well aware of and can easily find in the Google Play Store.

Where should you begin? Here are five simple ways that you can optimize your app for the Google Play Store.

Make sure the app serves a purpose

Any good app has to start with a good idea, but that good idea has to come from somewhere. It is important to first look at something that the general population wants or needs. It won’t do well if there is no desire to use it.

Knowing what the people want goes hand in hand with having a full understanding of their desires. Research the app concept completely to get a good grasp on what the population is looking for.

The app you create should effectively pose a solution to whatever it is the people need. It is important to market the app in a way that shows exactly what the app does so it is clear to understand why people should use it.

Show off what you have created, but also allow it to be shared easily. Embed links to social media sharing within your app to allow users to do marketing for you.

If a user likes the app, they are more likely to share it with friends and family. That is why it is so important to create the app with the needs of the general population in mind.

The company SkinVision has this concept down. They saw a problem with the rise in skin cancer and created a reliable app to offer solutions for the population.

Their medical app is able to scan spots on the skin to allow patients to compare them to potentially dangerous skin spots. Users can also track changes in the spot over time and, if found to be dangerous, be put in contact directly with a medical professional.

Creating a good, useful app is the first step in the process of getting downloads from the Google Play Store. Do what the people need and market it effectively to gain more users over time.

Have a well-designed app and app icon

Having a well-designed app will ensure the satisfaction of users. They should never really be aware of the design because of its ease of use. The only time a user will take notice of the design of the app is if it is bad.

According to Digital Authority Partners, an app that has easy-to-use technology will ultimately gain more downloads. People are more inclined to stick with an app when they understand how to navigate, and will likely share it with friends.

It also does not hurt to use attractive colors and text styles along with eye-catching images. If it looks pretty, people will stick around to find out more about it.

Before even opening your app, the user gets a first impression based on the Google Play Store app icon you design. It should tell the user about your app’s purpose but be creative and engaging.

Draw in more users from the Google Play Store through an interesting image that tells why that app will best suit their needs.

App titles and descriptions matter

According to ComboApp, the best way to optimize any online content is through the use of keywords, and this holds true for app development too. Research what your competitors are saying and what your ideal consumers are searching to find the right words to use.

When creating the app title, it is important to utilize keywords to appear as high in the rankings as possible on the list of apps in the Google Play Store.

The Google Play Store does not have a keyword search, so using them in the title is really the only way to rank highly. If you are not in the top 25 on the list, most users won’t even see your app, to begin with.

This is also true when writing up the short and long descriptions for your app. The short description is the first information about the app that potential users will come across. This should be descriptive and use as many keywords as possible to get the user to open the app.

The first paragraph of the long description should also contain the most keywords to rank more highly in the Google Play Store. These words get more users to see the app and increase the number of downloads.

Check reviews and ratings regularly

We are told not to care what other people think, but we oftentimes won’t use a product or service based on a negative review. This happens with apps as well. People won’t download an app with too many bad reviews or a low star rating.

To help optimize your app in the Google Play Store, keep yourself up-to-date on new reviews, both positive and negative.

Respond to the negative reviews quickly and frequently to show that you care about the users’ needs. This gives you more credibility as a developer and shows you are working to improve any bugs or issues.

The positive reviews on your app help make a good first impression, to show potential new users what to expect after downloading. They also show developers what works well and does not need changing.

Ratings are also important for getting ranked highly in the Google Play Store. Highly rated apps will appear earlier on the list.

Prompt users to rate your app at important moments during their use. This may be when they beat a level or create a finished product. That way, you will get higher ratings because of a happy customer.

A/B Testing is vital

A/B testing involves creating two versions of your app listing that only have one element that is different. Then, you compare the traffic rates of the two versions to see which is more effective. This will also allow you to recognize any changes that need to be made.

You will want to continue this testing until you find out what sells the best for your app. You may think your app is perfect, but users might find a flaw you did not recognize.

The users’ opinions are what matter most because they are the ones using the app. Having happy customers is the best way to ensure a successful app in the Google Play Store.

No app is complete without users, and there will be no users without Google Play Store optimization. Complete a few of these tasks in order to skyrocket your app to the top of the list.

 

Filed Under: Business, Marketing

What are the principles of digital marketing

June 25, 2019 by Tristan Leave a Comment

Traditional marketing has always attempted to reach potential customers where they are most likely to be, either at home, driving, public transport etc… This marketing concept hasn’t changed, but the location of potential customers has.

Nowadays teaching your target audience translates to investing the majority of your marketing budget in digital marketing as it’s almost guarantee that your target audience is online. And this applies whether they are at home or using public transport for example. A company’s target audience undoubtedly will be found on the world wide web. So, it makes sense that ensuring your brand has a solid presence online, in other words, your digital marketing efforts, must be in line with this form of marketing, which is here to stay as the days of traditional marketing route only is long gone.

Never before has it been more important for the marketer responsible for an organisation’s digital marketing campaign to complete a digital marketing course to ensure that they not only fully understand the principles of digital marketing but also get a solid understanding of digital marketing techniques and tips.

Digital marketing overview

The aim of today’s marketer is not only to market to those who matter but to also make sure their brand, product and service retains a solid online presence but it’s also vital to constantly keep their digital marketing strategy up to date, in fact, you could say it’s a never-ending task.

The effective and successful promotion of your brand, products and services online is a definite skill and absolutely has to be part of an organisation’s marketing strategy. There are two main aims of all digital marketing strategies, which are increase website traffic and to monetise this traffic to increase overall revenue.

Digital marketing measurements

The great thing about digital marketing is that it’s measurable, which is a key benefit for any marketer. Knowing your target audience and being able to learn from analysing your digital marketing campaigns is key to online marketing success. Being able to accurately track response to your advertising campaigns is extremely advantageous.

Types of digital marketing

Since the appearance of the internet and more and more people being online the types of digital marketing have increased and show no sign of slowing down.Digital marketing options are endless and if incorporated correctly in an overall marketing strategythis form of marketing can have massive return on investment.

Digital marketing key principles

As we’ve established being able to measure digital marketing initiatives to show return on investment is important when it comes to influencing an organisation’s overall marketing decisions and to deliver results on investment.

Here are a few digital marketing key principles which help to improve return on investment.

  • Measurement priority – Make measuring your digital marketing efforts a top priority and to constantly update your measuring techniques and tracking of your advertisements.
  • Experiment often – It’s important to constantly experiment with your digital marketing mix and analyse which form of digital marketing performs the best for your business.
  • Tacking – There are really great tracking tools available to help you actively track your digital marketing mix success. This key digital marketing principle is an absolute must that allows you to improve your strategy.
  • Relative and authentic content – This is one of the most important principles of digital marketing as consumers face a daily barrage of content and it’s vitally important for them that the content they see is relevant to them.
  • Marketing goals defined – Stating that you simply want your brand to be noticed online is no longer good enough for an effective digital marketing campaign. Your online marketing objectives need to be defined. Clear and precise goals digital marketing goals must be set as this can easily be overlooked.

Benefits of keeping digital marketing principles in mind

Despite digital marketing having been around for many years now there are still many people that still don’t quite understand all the benefits of a well planned digital marketing strategy. In fact, it’s been proven that companies who make us of all forms of digital marketing are almost three times likely to increase revenue growth.

Here are a few benefits of applying sound digital marketing principles

  • Cost effective
  • Increase conversation rates
  • Increased online presence
  • Brand awareness boost

 

Filed Under: Marketing

Types of Videos to Boost Your Content Marketing Strategy

June 7, 2019 by Tristan Leave a Comment

Whether you are running a thriving business venture or are just getting started, a sales surge can help improve your bottom-line and give you a better market share. Video marketing can do wonders for your business by increasing brand awareness and qualified leads that generate actual sales.

To take full advantage of video marketing, you must identify the type of content that resonates with your target audience at any given moment. This is primarily determined by the user’s informational needs and what stage your target audience is at on the buyer’s process. Here are practical tips you can employ today to diversify your video offering so you can move you towards your business goals:

Product reviews and customer testimonials

Reviewing products in your line not only creates awareness but also makes shopping easier for your customer base. Clients that already trust you can click on your review videos to find new products that may be useful to them. A well-made product review should be short and entertaining, basically showcasing the best features of the product in question along with the whole experience of using it.

Compelling product reviews will likely amass a sizable number of customer testimonials that can be used to promote your brand further. Getting testimonials on record can be tricky, so you might want to bring a content marketing and creative agency on board with this one. The pros can help you select testimonial actors that look genuine and fun. Alternatively, you could offer your customers a discount for sending in review videos and have professional help with selection and editing.

Tutorials

These are short videos that can create brand awareness by answering vital questions that potential customers may have. By using an enjoyable and engaging style on the video, you can gain more visibility and drive more traffic to your site.

The main aim of a tutorial should be to capture the attention of potential buyers by giving them relevant product info merged smartly with soft selling and subtle promotional tie-ins. This will eventually build product trust and increase sales.

Consider working with a professional tutorial producer to create content that will resonate with your potential clients based on the product or service you offer. For instance, a gym could be better suited to training videos that offer workout tips, while a tech firm could focus on how-to videos or short product tutorials.

Your tutorial videos could also include helpful FAQ sessions where you take time to address common inquiries that customers may have. This can help clear any doubts customers might have, especially on new products, leading to more closed deals and increased product trust.

Animation videos

Animated explainers and presentations are a popular and fun way to engage with your target audience. Animated videos are not only cheaper to make compared to live action, but can also create a feel-good effect and be more entertaining. These videos can be especially effective in explaining complexities or creating comical effects on your site.

Creating the right video content for your specific customer needs can help you generate a greater marketing impact. Professionals such as Liquona can help you create video content that will really wow your clients and makes them keep coming back for more.

To read more on topics like this, check out the marketing category.

Filed Under: Marketing

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Welcome to Street Talk Live, I’m Tristan and I hope you find the information I blog about useful. I love to travel and explore the world. I believe it is important to learn about other cultures and keep up to date with the latest news in the world. Read More…

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