If you are interested in a career in digital marketing, there is a large variety of things that you may need to learn about in order to accomplish the work set out for you. While a lot of these things can be learned in a traditional educational experience, many of these things can also be learned by actively working online and educating yourself about what it takes to be a great digital marketer.
To help get you to the point of having a successful career in this field, here are three skills you should work on to become a better digital marketer.
Gathering And Synthesizing Data
By using digital marketing analytics in conjunction with your online marketing tactics, you will be able to gain quite a bit of information from data you gather. In previous times, even within the last few decades, marketers didn’t have access to nearly the quantity or quality of information you can now get through digital marketing analytics. But to take advantage of this data, you have to know how to properly gather it and synthesize it.
According to the Digital Marketing Institute, you can use the analytics given by software like Google Analytics and others to look at data sets about your customers, those who visit your website, or those who see your online ads. However, you should set everything up correctly in order to gather the right information. If you don’t have your analytics correctly set up, you won’t be able to gather and filter the data. But once you have all the right data from your analytics, you can then use your digital marketing experience to draw conclusions about that data to help you make better decisions for the business you are working for.
Writing Ads And Other Copy
To excel at digital marketing, you have to understand how to write marketing copy for digital platforms. Usually, this means writing for emails, online ads, blog posts, social media, landing pages, products or services, and others.
There is a difference between this type of copywriting and other writing. According to Kristen McCormick, a contributor to WordStream.com, copywriting for digital marketing purposes needs to get people to act by using the fewest words possible. This means you will have to learn how to write punchy copy that’s convincing or persuasive to anyone who comes in contact with it.
SEO Tools And Software
Luckily, quite a bit of the information and data that you will gain for digital marketing will not actually have to be discovered all on your own. But to get this data, you will have to know what SEO tools and other software you should be using.
Generally, Julie Joyce, a contributor to Search Engine Journal, shares that you should be using at least one major SEO tool and a crawler as part of your digital marketing toolkit. Without knowing how to do this, you could fall way behind on what a typical digital marketer can bring to the table for an employer.
To help you grow and progress as a digital marketer, consider using the tips mentioned above to learn what you might need to brush up on to become better at your job.