As we move into a new decade, digital marketing is as hot as ever. It seems like any company that does not put in a lot of money into digital marketing is going to fall behind.
Of course, spending a lot of money is not always the recipe for success right away. It takes more than that to find a niche and start to excel. Using some of the top trends to keep an eye out for in 2020 is a better way to go, at least according to Erkan Kemiksizgil.
As a digital marketer himself, he knows how digital marketing will change the shape of the business industry and he has seen trends come and go throughout the years. He firmly believes that if a person sticks with these upcoming trends, they have a chance of really excelling.
Focus on all-in-one platforms
People don’t seem to care for the middleman any longer going into the new decade. It’s all about an all in one platform that a person can use to speed up the process. Expect it to become even more prevalent as time goes on, saving time, money and headaches.
They are still too many cases where digital platforms rely on each other to have success. Clicking one link after another to piece everything together is very time-consuming. Nobody wants to waste time doing all of that.
Emerging areas will dive into e-commerce
It might seem like e-commerce is everywhere these days, but there are still a lot of limitations. India is one major example of a country that is still getting its first taste of e-commerce and the digital world in general.
With these emerging markets, digital marketing will change a bit. Companies will go hard after these countries, even if they don’t have a ton of money to spend. There will also be companies that are selling products online from different parts of the world, trying to gain an international audience.
Artificial intelligence is here to stay
To make everything as automated as possible, a lot of people will start relying on artificial intelligence quite a bit. It makes sense in a lot of ways, because it speeds up the shopping process while saving money long term.
Digital marketers should look into investing in artificial intelligence as much as possible. The major companies are going to do it, but there are some inexpensive ways to count on AI as well.
Think green
Marketers will be as knowledgeable as ever about the latest trends when it comes to buying. A lot of people are very conscientious about the environment, so think green when providing new products.
It’s very easy to make headlines for all the wrong reasons in today’s world. All it takes is one misstep with marketing, and it can spread like wildfire. Think before posting, and don’t push the envelope too much. If it is a controversial topic, or terrible for the environment, it will make negative headlines.
The younger generation has more power than ever
It used to be that a lot of digital marketers did not pay much attention to the younger crowd. After all, they don’t have the same type of money to work with, and it just seems like a waste of valuable dollars.
Things are changing, and advertisers love influencing the younger generation earlier than ever. That will continue, as children become more tech-savvy and knowledgeable about new trends.
2018 · 
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