Whether you are running a thriving business venture or are just getting started, a sales surge can help improve your bottom-line and give you a better market share. Video marketing can do wonders for your business by increasing brand awareness and qualified leads that generate actual sales.
To take full advantage of video marketing, you must identify the type of content that resonates with your target audience at any given moment. This is primarily determined by the user’s informational needs and what stage your target audience is at on the buyer’s process. Here are practical tips you can employ today to diversify your video offering so you can move you towards your business goals:
Product reviews and customer testimonials
Reviewing products in your line not only creates awareness but also makes shopping easier for your customer base. Clients that already trust you can click on your review videos to find new products that may be useful to them. A well-made product review should be short and entertaining, basically showcasing the best features of the product in question along with the whole experience of using it.
Compelling product reviews will likely amass a sizable number of customer testimonials that can be used to promote your brand further. Getting testimonials on record can be tricky, so you might want to bring a content marketing and creative agency on board with this one. The pros can help you select testimonial actors that look genuine and fun. Alternatively, you could offer your customers a discount for sending in review videos and have professional help with selection and editing.
Tutorials
These are short videos that can create brand awareness by answering vital questions that potential customers may have. By using an enjoyable and engaging style on the video, you can gain more visibility and drive more traffic to your site.
The main aim of a tutorial should be to capture the attention of potential buyers by giving them relevant product info merged smartly with soft selling and subtle promotional tie-ins. This will eventually build product trust and increase sales.
Consider working with a professional tutorial producer to create content that will resonate with your potential clients based on the product or service you offer. For instance, a gym could be better suited to training videos that offer workout tips, while a tech firm could focus on how-to videos or short product tutorials.
Your tutorial videos could also include helpful FAQ sessions where you take time to address common inquiries that customers may have. This can help clear any doubts customers might have, especially on new products, leading to more closed deals and increased product trust.
Animation videos
Animated explainers and presentations are a popular and fun way to engage with your target audience. Animated videos are not only cheaper to make compared to live action, but can also create a feel-good effect and be more entertaining. These videos can be especially effective in explaining complexities or creating comical effects on your site.
Creating the right video content for your specific customer needs can help you generate a greater marketing impact. Professionals such as Liquona can help you create video content that will really wow your clients and makes them keep coming back for more.
To read more on topics like this, check out the marketing category.
2018 ·
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