If you are running a business or have a blog or anything that is offering services to people in today’s world of cutthroat competition, then you would know it is no easy feat to make a mark. It is all about being noticed and having a consistent presence. It is more of a challenge to achieve this in the online world. There is too much of everything; therefore, you have to up your game and be ready for improvement all the time. It is especially essential if you wish to increase your customer base or traffic for your brand.
You cannot rely on word of mouth and conventional marketing alone to have a presence in the business world. It is especially difficult to attract more traffic towards your brand with the advent of e-commerce and social media. These are as much a challenge as a great tool to increase brand traffic. If you are thinking up of some ideas that can help you attract more audience, then read on. Below are eight ideas to attract more traffic for your brand.
When you enter your query in the search box to look for a specific product/service, you receive several search results. Do you go through all of them or a few of them? According to analytics, the first three results get the most traffic. What makes some websites rank higher than others? It is most often the addition of long-tail keywords that help websites get a hit on the search results. So, one thing you can do to increase traffic to your site/brand is to get a keyword identification tool that will help you find the keywords that get the most hits. You can use those keywords on your site to get a better search engine ranking and thus improve the chances of increased traffic.
Adding relevant keywords is only one step towards improving search engine rankings. Another way to boost your search engine ranking is to optimize your content according to current SEO practices. Work on your internal links periodically checks your site for spamming or poor-links that can cause your site to drop out of search results, and add meta description relevant to your content and brand. You can use On-Page SEO Checker to ensure that your website is optimized. In case anything is lacking or some improvements are needed, you can remedy it to improve your search engine ranking and consequently improve the chances of your site’s traffic increase.
Fast Loading Speed
If everything related to site optimization is on-point and the loading speed of your site is not up to the mark, you can bid goodbye to chances of increased traffic to your site. Search engines will demote a website that takes more than 2 seconds to load, and even if it passes all other criteria to gain traction on search engine ranking, it will not come in top results. The loading speed of the page that houses your brand must be optimized; otherwise, even the regular user engagement will drop too. You should regularly run a page loading speed test or website speed test to make sure that your brand does not plummet in search engine ranking due to a factor that can fix quickly. Once your page loading speed has is optimized, Google algorithms will put it back on the search engine ranking based on-site optimization. Once you get your site in the top results, it automatically improves traffic to your brand.
As mentioned earlier, as much as it is a challenge, social media is also a great tool to improve your brand traffic. It is a challenge because of the intense competition. Social media is neither local nor national; it is a global phenomenon. Therefore, to be noticed and to compel the audience to interact with your brand, you have to create innovative and authentic content consistently. Social media has changed the marketing dynamics. Whoever gets the hang of social media marketing, that brand can get on top. Create a presence on all the prominent social media platforms, so that the access to your brand becomes even more accessible. Include relevant images and organize giveaways to engage the audience.
Email marketing is an understated yet handy tool to increase a brand’s traffic. If you have a target audience for your brand, you can carry out a comprehensive email marketing campaign to reach your target audience throughout the world. The key to such an attack lies in not spamming a user with your marketing emails. If you keep sending out emails every other day, you harm the chances of increasing traffic to your brand. Roll out well-timed emails of compelling content or services so that the targeted user takes the time to check out the link to your brand. If you have an online book blog, then adding links in your email with an epub creator will help you to reach more people who prefer book formats over the HTML version.
Another way to increase your brand traffic is to collaborate with an online influencer. Online influencers have a huge following, both on and off social media. If they post about your brand, host you on their show, or include links to your site in their marketing emails, it can add an instant boost to your brand traffic. However, to ensure that the relationship thrives, try to make it a mutually beneficial campaign.
If you appear as a guest blogger on a popular blog or news addition, it can be a golden chance to promote your brand. However, instead of marketing it overtly, try to add a reference to your brand in your guest blog subtly. Be creative and compel the reader with your words to check out your content. You can also request a prominent social figure to write for your blog as a guest blogger. As long as they can make the blog content relevant to your brand, it is an excellent way to increase traffic to your brand as people tend to pay attention to prominent figures. When it comes to blogs, it is all about engaging and comprehensive content. Therefore, if you want an increased audience, keep this fact in mind.
Customer Service Portal
AI is a great thing, and it is less strenuous to assign your customer service to an AI system, but it is in your brand’s best interest to keep it real and human. Invest time, money, and effort in making your brand’s customer service portal all about handling customer’s concerns in an understanding manner. Research has proven that customer service has a significant role in brand loyalty. Make your brand all about making connections, and it will pave the way not only for your brand’s traffic but also for its longevity.