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Lifestyle

The Rise and Fall of MoviePass Business Model

December 19, 2018 by Tristan Leave a Comment

MoviePass offered an unlimited movie watching experience to consumers, but the experiment has largely failed. Majority shareholder Helios and Matheson saw their stocks rise to around $32 in October 2017. The stock is valued at less than $0.02 right now. Let’s take a look at how one of the hottest tech stock purchases in 2017 has transformed into one of the worst investments of 2018.

Humble Beginnings

Helios and Matheson Analytics Inc. (HMNY) became the majority stakeholder in MoviePass last year. In order to expand the service, the firm began advertising MoviePass as an all-you-can-watch buffet for avid movie goers. For $9.95 a month, members could see an unlimited number of movies. HMNY offered the tantalizing treat to attract new members and investors who believed MoviePass would do for theaters what Netflix did for TV. MoviePass only had 20,000 subscribers when HMNY acquired their majority share. HMNY slashed the monthly membership price from $50 a month down to $9.95, and the subscribers flowed in. By June 2017, the service had more than three million subscribers.

Burning Cash

The company was burning through its cash holdings faster than it was generating revenue. A filing with the SEC revealed that MoviePass was running a cash deficit of $21.7 million per month from September 2017 to April 2018. Michael Pachter, an analyst for Wedbush Securities famously said the company was “giving away dollars for quarters. “Because most movie tickets are priced below the $9.95 per month membership fee, MoviePass found it impossible to turn a profit with the new business model. The company repeatedly said that it wasn’t going to rely on subscriber revenue as its main source of income. Instead, HMNY is hoping to use the MoviePass aggregate data in the same way that Spotify collects user data about how its users interact with music. This user data can help sell directly targeted advertisements to help drive more box office revenue.

New Revenue Models

The concept was novel enough that many investors were intrigued by the idea. MoviePass owners HMNY became one of the most talked about stocks on the StockTwits platform. A quick StockTwits review found that many investors had questions about how long the company could stay viable while shedding money hand over fist. Many analysts believed that MoviePass launched with a price that was too good to be true and the subsequent price hikes on services caused customers to flee the service. The hype around MoviePass also caused competitors to take notice. AMC Theaters announced their movie subscription service through its Stubs program to let moviegoers see up to three movies a week for only $19.95 a month. The service is twice as expensive as the MoviePass offering with more restrictions but has steadily gained subscribers.

Since AMC operates theaters all over the United States, they don’t need to pay the entire price for each ticket. Instead, the company only needs to fork out about 54% of the ticket price. That means AMC only pays around $11 for the moviegoer seeing two movies a month, while MoviePass would lose $10 for the same two movies per month. AMC’s A-List option is slowly choking the life out of MoviePass, which has reorganized its subscription model at least three times since 2017.

Filed Under: Blog, Business, Lifestyle

Some Out Of The Box Anniversary Gift Ideas For Your Wife

December 14, 2018 by Tristan Leave a Comment

Just put yourself in this following scenario.

It’s your 10th wedding anniversary and all you want to surprise your dear wife with an ever-memorable wedding anniversary gift that’s unique, sentimental, and definitely inspiring.

In your past wedding anniversaries, you’ve given her special gifts like flowers, taken her to a lavish dinner time and purchased a stunning diamond necklace.

But this year, you really want to do something special- you want to remind her of how your decade-long union first started with a custom-printed portrait of your wedding day.

Paint Your Life:

You still have a perfect photo to replicate the one of your first dance with her where you’re holding her low and she looks deeply into your eyes. That magical moment!

As your dear wife would see the portrait on the morning of your anniversary day, she would definitely gasp and subsequent tears would evoke the same emotion in you.

Now, just imagine another situation –

If your brother or best friend has recently got engaged finally after years of struggles, you must want to gift them something that has a great emotional value.

How about gifting a nice oil painting portrait to this first-anniversary couple? There are many websites that offer oil painting portrait online and you can easily get any portrait work done by sending them a picture to them.

Personalized Gift Item:

When it comes to buying a very heart touching anniversary gift for wife, always opt for a personalized anniversary gift for the wife. The personalized gifts show how much you love and care about her. This type of gift is always special. If you want to buy a jewelry gift for her, you can simply go for personalized jewelry gifts like a necklace imprinted with her name, a personalized cushion, coffee mug etc.

Re-experience The First Wedding Night:

You still remember the first wedding night. It was really special and you can actually recreate those moments again in your life as an anniversary gift for your wife. Decorate your bedroom in the same way you decorated the room at that special first wedding night and have a very cozy and romantic time with your dear wife.

Throw An Anniversary Party Dedicated To Her:

She loves you like anything and you literally mean the world to her. This anniversary, she deserves something really awesome and what could be a better anniversary gift plan for your wife than a nice wedding anniversary party dedicated to her. Invite all of the family members, relatives, and close friends to the party and cut the anniversary cake with her.

Anniversary Gateway :

Whisk your wife off somewhere really special this year. The best thing about this anniversary gift is that it would give your wife the opportunity to relax and have a great time. As an added bonus, you will also get to the bit of a time off from the regular life chores.

Recreating the décor of your Wedding with the exact same Flowers:

Anyone who is married knows the importance of wedding flowers. They are not only symbolic but also get a fair share of attention during the wedding rituals. If you want to make your anniversary a special affair, you can get your wedding flowers and recreate your wedding in a small manner among friends and family members. If you work with the best florists, you can always order flowers online Dubai at your doorstep. The process is easy, simple, and is carried out by the best professionals in the flower industry. 

Now, you might have gotten some of the excellent ideas about buying the perfect anniversary gifts for your dear wife and make the moment filled with the pure feeling of love.

Filed Under: Blog, Lifestyle

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Welcome to Street Talk Live, I’m Tristan and I hope you find the information I blog about useful. I love to travel and explore the world. I believe it is important to learn about other cultures and keep up to date with the latest news in the world. Read More…

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About Us

Welcome to Street Talk Live, I’m Tristan and I hope you find the information I blog about useful. I love to travel and explore the world. I believe it is important to learn about other cultures and keep up to date with the latest news in the world. Read More…

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