Street Talk Live

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Which Social Media Marketing Platforms Are Best for Your Business?

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Using the right social media platforms in a carefully crafted social media marketing strategy can bring great success to any business. Social media platforms are widely varied in style and content, and knowing the differences is crucial. Some will favor a more conversational approach. Others are best for video or photography. Additionally, email and newsletter campaigns work with some better than others.

Influencers, integral components of social media marketing, are people who drive discussion and interest to a brand and know which platforms work best for specific content. They improve brand position by sharing links and videos and by achieving likes, comments, and shares. Some social media platforms are better suited for the particular personas of some influencers. For example, Instagram may be a better platform for an influencer using videos and photos to promote a dance school, as opposed to LinkedIn, which is designed for users to make professional connections.

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There are many social media platforms, each offering advantages and disadvantages for potential social media marketing. Here are some of the most popular ones.

Twitter

With up to 330 million users, Twitter is among the top ten platforms in the United States. A wide demographic uses it, and it continues to grow in popularity. Using short 140 character “tweets,” messages have to be brief and to the point, making the platform ideal for notifications and news about brands.

Instagram

Another top platform is Instagram with nearly a billion users, comprised of individuals and businesses alike. This particular platform is ideal for social media marketing that uses videos, photos, and any other graphics. Demographics show that this platform trends more towards female and urban users.

Facebook

Considered by many to be the grandfather of social media, Facebook is still very relevant, being the most popular worldwide platform with the most diverse audience. In the United States, Facebook’s demographic is skewed towards adults, with the majority of users being older than 18. Given the sheer number of users, it remains a good choice for social media marketing.

LinkedIn

Having a more professional, business-like feel, LinkedIn is a favorite platform for employers and job seekers to connect. It is also frequented by advertising and marketing agencies. Employment candidates often mention their LinkedIn profile on applications. LinkedIn is useful for business-to-business marketing and is a great platform to reach professionals and decision makers.

YouTube

One of the best platforms for video marketing is YouTube. It reaches more users than any cable network and has over two-billion users, making it an excellent choice for social media marketing that is more visual. The demographics show that it focuses more on users who are over 18 and male.

Pinterest

If your social media marketing uses pictures, graphics, and images, Pinterest is a great platform. The demographics show that Pinterest reaches a largely female audience. Women use the platform for DIY tips, recipes, fashion, and a range of other topics.

Determining the right platforms for social media marketing means knowing the demographics of your target audience. Research and planning are key to building a good plan that works.

 

Check Engine Light Meaning

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If you’re anything like most drivers, you dread seeing your car’s check engine light come on. Also, like most people, when the light does turn on, you likely think the worst and begin scouring for auto parts online, but do you even know what you are looking for? While that little dashboard light is intimidating, it doesn’t always mean the worst, and there are times when the fix is something simple. Therefore, before jumping out of your skin, take a minute, and review the top five reasons your check engine light might turn on.

1. Gas Cap

The first and most common reason for the check engine light to turn on is a loose, damaged or missing gas cap. While most driver’s don’t give much consideration to the gas cap, it is a vital component of any vehicle. Its job is sealing and maintaining pressure in your vehicle’s fuel system. Also, it ensures that fewer fumes are released into the atmosphere. Many times when that dread engine light comes on, it is because you didn’t put the cap on correctly. However, there are times where you might need a replacement cap.

2. Oxygen Sensor

A car tune up checklist should always include checking that sensors are working as needed because you can avoid a lot of hassle later on. Your car’s oxygen sensor determines the level of oxygen in your vehicle’s exhaust system, and if it is not working, then you may lose fuel economy or worse a catalytic converter.

3. Catalytic Converter

A check engine light might also indicate a bad catalytic converter. These devices are essential to protecting the environment from potentially harmful carbon monoxide. While faulty oxygen sensors or other devices typically cause damage to these critical components, it is vital you replace this part quickly to ensure performance and to stay within legal emissions ranges.

4. Mass Airflow Sensor

As with most other parts on this list, the mass airflow sensor is a part that helps protect and maintain your vehicle’s fuel economy. It does this by measuring the air coming into your engine and determining the required fuel to run efficiently. Unfortunately, if damaged, these devices not only lead to poor performance but also damage to spark plugs, the oxygen sensor and your catalytic converter.

5. Spark Plugs or Plug Wires

Last, a check engine light might signify that it is time to replace your spark plugs or plug wires. While there is a cost-effective resolution for this problem, if it is not resolved soon enough, then you risk damage to oxygen sensors and ignition coils as well as a clogged catalytic converter. Fortunately, most spark plugs and plug wires are relatively easy to access and are often inexpensive to replace.

While a check engine light often strikes fear in even the most knowledgeable driver, there is no need to jump to the worst conclusions. The resolution to the problem might be as simple as taking the gas cap off and making sure that it is properly seated. However, if that does not resolve your issue, then you can bring your vehicle to a local auto parts store and have a check engine light diagnostic done to find the culprit.

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ViSalus and How to Reach Your Wellness Goals

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Reaching your wellness goals can sometimes seem difficult. You may be trying to lose weight and get healthy, but you keep hitting a brick wall. In some cases, living a hectic and busy lifestyle can get in the way of us living our best life. You might be overeating more than you’d like and are not exercising nearly as much as you’d like. This is why ViSalus has created a line of products that are great for helping you achieve your goals and get into the best shape of your life. They are committed to helping people challenge themselves so that they can feel and look their absolute best.

Some of the benefits to challenging yourself include:

Better Health

When you lose weight and you’re looking to get healthier, you’re going to find that this helps and benefits your overall sense of well-being. What this means for you is that you can both reverse and prevent a lot of weight-related problems. There are tons of diseases and disorders that are specific to weight. When you lose weight, you’re doing something good for yourself and your overall health. This is especially beneficial for those who would like to be able to reverse some of the different disorders that they are experiencing right now.

Better Mood

When you are anxious or depressed, you may find that you put on a lot of weight or simply do not feel like yourself. Losing weight and exercising regularly can have a great impact on your health and sense of well-being. This is why you may want to consider working out regularly so that you know you are doing something great for yourself. This is especially true if you have not worked out in awhile and know that it is important for you to consider these benefits for your own needs.

Meet Other People

When you are on a health and wellness journey, you’ll be able to meet other people who are in the same journey as you. This is great for getting motivated and finding people who share the same interests as you. This is why you are going to want to consider going to a gym or looking to go to a health and wellness center specific for people your age. This is great for reaching your goals and knowing you are around other people with similar interests.

There are lots of benefits to losing weight by using some of the best ViSalus products available to you. If you have had problems losing weight in the past, you are going to want to consider using different products that are all going to help you out. This is a wonderful time for you to consider getting healthy and fit for your own benefit. You will finally have the energy to spend with your loved ones and to do the things that you both want and need. This is why a lot of people have chosen this as a viable option and are finding that this is one of the best things they can do for themselves. You are going to love the way that you look thanks to the different ViSalus products that you are using.

There is never a bad time for you to begin getting to your goals and losing the weight that you need. You will love being able to make use of this and see for yourself just how effortless it is for you to lose weight and reach every single one of your goals. You can get into better shape easily and quickly by making it a habit.

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Why isn’t my dog getting enough taurine?

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Even though taurine supplementation isn’t an issue for most dogs, it could be for yours. The following article discusses the reasons why.

You might have been seeing a lot of information online about taurine and dog health. This may have caused you to investigate possible supplements and products that can boost your dog’s taurine levels. However, while taurine is a highly important amino acid that aids in the healthy functioning of the brain, heart, muscles, and eyes, your dog may not need taurine support.

Most dogs can synthesize taurine in their bodies from other nutrients. Giving dogs taurine supplements when they produce their own won’t hurt them, but it’s not necessary. Unfortunately, certain popular dog breeds have a nutritional genetic defect that renders them unable to manufacture taurine, and this can be a significant medical problem in the long term. Dog breeds that have this condition include:

  • American cocker spaniel
  • Retriever (golden and Labrador)
  • English setter
  • Boxer
  • Newfoundland
  • Saint Bernard

Taurine deficiency doesn’t cause outward symptoms, but it can lead to illnesses that do present signs. Dilated cardiomyopathy (DCM) is among the most serious long-term consequences of taurine deficiency, and its symptoms include:

  • Fainting
  • Coughing
  • Heavy drooling
  • Lethargy
  • Weight gain
  • Excessive panting

Do not hesitate to contact your vet if your dog is exhibiting the above symptoms – they are indicators of DCM, a life-threatening illness if left unaddressed. Fortunately, if the cause of this condition is taurine deficiency, it can be managed effectively through dietary taurine supplementation. Zignature dog food taurine quantities are quite high due to the natural concentrations of taurine in the farm-raised meats, but your vet may offer additional guidance based upon your dog’s particular wellness concerns. Do not change your diet without consulting your vet. It is also important to remember that your pet’s unexpected health problems can arise at any age, so be prepared and help protect your back pocket against potentially huge bills with a pet insurance policy like Bivvy.  If you are wondering how pet insurance works, click here to get answers to your frequently asked questions.

 

What you should know about your dog’s eating habits

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What, how much and when your dog eats will tell you a lot about their overall state of wellness. The following article discusses the eating habits of dogs – as well as common feeding habits – and what they mean and what they can cause in the long run.

Healthy dogs (and most healthy people, for that matter) love to eat. Dogs, however, don’t savor their food; they eat quickly and with great gusto, as this is a response borne over thousands of years of pack evolution. Dogs in packs – even those in loving and close packs – eat their food as though it is going to be stolen in a millisecond. Dogs still possess this instinct, so when they don’t demonstrate this behavior at their mealtimes, there is likely something wrong. Here are a few things that could be altering your dog’s eating habits, including factors like changes in their diet, dental issues, health problems, and even distractions like bully sticks for dogs.

  • Illness. This is the first assumption you should make if your dog no longer appears to want to eat their food. Consult a veterinarian immediately if your pup’s appetite diminishes significantly.
  • They become picky. While a sudden lack of interest in food is often a sign of illness, a lack of interest in their food but a keen interest in your food is a sign of pickiness. Your dog probably became picky because, at some point, they tasted what you’re eating, looked at their own dish and decided “Hey, I don’t want this, I want that!” You can correct this behavior by ceasing the table scraps altogether and leaving them no option but to eat their own, appropriate-but-less-tasty food.
  • They’re on medications with appetite-reducing side effects. If your dog is taking certain medications and experiencing a reduction in their willingness to eat, ask your vet if there are any supplements or solutions that can correct this reaction. Lack of appetite can make it difficult to administer the meds.
  • Your dog is stressed. Stress and anxiety can make your dog reluctant to eat. Determine the cause of their nervousness and address it immediately. If you can’t find a specific trigger, consult a canine behavior expert to come up with techniques that address their anxiety.

When it comes to your dogs’ eating habits, the most important thing to remember is the fact that their diet can either thwart or encourage significant health concerns, including obesity, diabetes, cancers and DCM. Zignature, Castor & Pollux and Nutrish are great, affordable and excellent quality pet foods with formulas designed to address different health issues, as well as the needs of various dog breeds, sizes and ages.

I’m a doggie enthusiast, blogger and pet parent to two beautiful and feisty rescue girls

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The secret of eternity rings

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Eternity. Consider all the feels that word creates in a person. Consider the permanence of such a state as eternity. I suppose that’s why lovers throughout history have exchange tokens symbolizing that eternal commitment, and why we still continue this tradition today with eternity rings. But before we get lost hopelessly in all the promises of love and adoration, let’s take a look at the poetry behind eternity rings.

The idea of these wonderful eternity rings is already eternal. The whole point of a circle is that it has no beginning and it has no end, which automatically means it is not only never-ending, but as there is no start to it, it has seemingly always been there–its permanence fait accompli. Thereby lending itself well to the idea of not just commitment between lovers, but destiny, true love, or soulmates.

Eternity rings have evolved over time, though, morphing into whatever they need to be at a given time to reflect the core of the relationship they represent. The evolution of their design has come with each new technological advancement, but each technological advancement came about because at the start of every “something new,” there was a lover doing everything they possibly could to show their love in a way unique to their partner and their relationship. Now they’re sometimes patterned, made of various metal types, and may be adorned with gems. Eternity rings can have diamonds or gemstones. They can have just one type or they can have multiple. They can be large stones or small stones. They can be natural or man-made. The possibilities are endless–or, almost eternal, I suppose.

Eternity rings aren’t just for unmarried couples. They are a symbol of everlasting commitment and love, and the occasion for presenting a partner with an eternity ring is any occasion for which one chooses to celebrate their love and pledge to one another. This could come at any time in a couple’s relationship, so if it happens to come after marriage, definitely try to make design choices that are in line with your partner’s wedding and/or engagement bands. Yes, it may seem redundant, and, yes, it may be more of the same thing, and, yes, you may end up ignoring me, but, when it comes down to it, just keep this in mind: True love should never have to clash.

Reve Diamonds of London has a wonderfully-detailed collection of eternity rings on its website. It is easy to navigate and also has background information on eternity rings, as well as how to choose the one that is right for you–or your partner. Don’t be afraid to be different and bold, however; just because your love and dedication are eternal, doesn’t always mean taste will be. So, maybe it will be a style piece, maybe it will be a bold piece, maybe it will be beautifully simple. It can be anything, and it will always be loved.

 

Do Motorcycle Helmet Safety Ratings Expire?

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If you’re an experienced biker, you know helmets are your most important pieces of motorcycle protective riding gearWhat you may not know is that your head protection does expire. The majority of fatal impacts that happen during a collision are to the head. Motorcycle helmets can only protect you if their construction materials are still in good shape. Understanding how and when they deteriorate can save your life during a crash.

Does Your Helmet Have an Expiration Date?

While it may not have a specific date like a carton of milk, your helmet does expire. All head protection manufactured after 1974 has a production date stamped on it. Assuming normal use and wear, you want to replace your helmet after about three to five years.

Both the shell and the liner deteriorate over time. The expanded polystyrene foam used to make motorcycle helmets really isn’t that different from the material used in disposable cups. It’s excellent for dissipating force, but it isn’t especially tough. Eventually it does degrade, making it less effective at protecting you.

When you ride, your shell is exposed to heat, cold, precipitation, and debris. It’s made to resist sunlight, but UV rays break it down over time. Over time, the combination of these elements render your helmet unsafe even if you’ve never been in an accident.

Should You Replace Your Helmet More Often?

Three to five years should be considered the maximum lifetime of your helmet, there are reasons to replace it sooner. The most obvious one is if you’re involved in a crash. Any impact to your head protection is a sign you should purchase a new one. Marks or holes in the shell create weak spots on your helmet. Even if the outer shell appears fine, don’t forget that the EPS liner absorbs impacts. Damage to the EPS may be invisible but it makes the liner less effective.

If your helmet even falls from a significant height, you should consider replacing it. In general, a newer helmet is safer than an older one. The newer one not only has less deterioration, it often incorporates the latest advanced materials or design elements for better safety. If it works with your budget, consider a shorter helmet replacement schedule.

What Can You Do To Make Your Helmet Last Longer?

UV rays cause the most deterioration in your helmet. If you’re not wearing it, keep it in a cool, dark place. This can be difficult when on the go, but storage devices or covered parking garages can help.

Moisture can also be hard on your helmet, so do your best to keep it dry. Beyond weather, that means protecting it from your own sweat. Try to find helmets with comfort linings that can be removed to dry by themselves.

Head protection is one part of safety equipment where you should never skimp. If your helmet is showing signs of wear or is more than five years old, it’s time to replace it. Save money and get a great-looking model by finding a online store with a high-quality motorcycle helmet sale.

 

3 Motorcycle Helmets with Excellent Periphery Vision

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Motorcycle helmets aren’t always known for prioritizing your peripheral vision, but not all of them limit it either. It’s a myth that full-face helmets have to limit your side view, it just takes a little attention to that detail during the design process. Here are three options for helmets that give you a great field of view. Not all of them offer full face protection, but all of them shield the eyes without compromising your ability to see what is going on around you. The best part? These options come with enough options and color choices to fit virtually any look you put together out of motorcycle casual wear. For those who have been following helmet design recently, it shouldn’t be a surprise they all come from one manufacturer.

1. The LS2 Rebellion 1812

This helmet is a variation on the open-face design that offers great protection to the top and sides of the head. It’s a variation because it does incorporate a sun shield with wrap-around protection, giving you a great view on all sides while keeping the glare from causing you discomfort. That makes it easier to stay focused and track everything you need to track. The visor is a drop-down type, so you can put it out of sight and out of mind when you want to feel the wind on your face or when an overcast day is a little too dark for a tinted shield. The ear and side face protection is optimal for an open design, providing open ear holes under a durable, padded flap and band that will keep the fit secure without compromising on comfort.

2. The LS2 Strobe

Another offering from the makers of the Rebellion, the Strobe models are a little more expensive, but they offer full face protection in a few slightly different model varieties that all have one thing in common: excellent peripheral vision. If you’re looking for a range of motorcycle protective riding gear that gives you different helmet style options, you can easily pick options from this manufacturer to fill every role. That’s because LS2’s recent designs seem to reflect a singular focus on peripheral vision across the company. The Strobe is no different, offering a face shield with a shape that keeps the hinge well behind the side view line of practically any rider, guaranteeing you can see through the wrap-around shield as far as possible.

3. The LS2 Subverter

For those who want a full helmet with a visor and the kind of rugged protection you can take off the road, there’s the Subverter. A little pricier than the earlier offerings, it’s also the largest helmet by mass and probably the most rugged protection out of the three. It’s DOT rated and has all the features you want for the trail too. The best part is the Subverter comes in a variety of color schemes that are all going to leave an impression. Check it out today, and see if you can find a motorcycle helmet sale that gives you the deal you want on your next helmet.

 

4 Lifestyle Changes To help You Snap out of Work Burnout

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If you are at the point where you no longer care what happens to your job, it could be a sign that you are experiencing occupational burnout.

Working long and hard can cause stress, but where you are physically, mentally, and emotionally drained, it shows that your job is taking a bigger toll on you.

Burnout is becoming increasingly common these days. There is just so much pressure to get things done, meet expectations, and trump the competition, that after a while, one begins to feel empty and detached from the things that used to bring satisfaction.

Burnout is usually a personal situation and does not have a one-size fits all solution, however, there are certain lifestyle changes you can make that can help you avoid, manage, or recover from work burnout.

  • Take care of your health

Stress is one of the causes of work burnout, and avoiding stress triggers can help you avoid, manage, or recover from burnout. Taking proper care of your health will help you avoid stress triggers. Self care techniques include treating your body right, exercising regularly, eating healthy, and getting enough rest.

Besides taking care of your health, you should also have a proactive plan in place for when you fall ill, such as investing in private health insurance, so that you don’t get to bear the burden of medical responsibilities alone, because financial worries can also lead to chronic stress.

  • Have a life outside work

All work and no play make Jack a dull boy. This old nursery rhyme aptly describes the workaholic without an active social life.

If you have an active life outside work, strong relationship with friends and family, you will find that you are constantly in a good frame of mind, and this will make it easy for you to find the passion and drive you need to work, and this will keep work burnout at bay.

Therefore while it is true that your work is important, it is equally important that you have something to look forward to at the end of a work day or over the weekend.

  • Find a hobby

Sometimes, your work situation is such that you have little or no time to have a social life. This is particularly true for entrepreneurs trying to grow their businesses or employees in a new organisation. In this type of situation, you can pick up a hobby that will keep you busy during your free time and take your mind off work.

Pick up a sport, join a book club, learn an art, or play video games. Everyone have a unique way for loosening up, and the way you choose to do yours is not important as long as it is not harmful to yourself or others.

Working steadily under pressure puts you under pressure, and unless you find a form of release, you may experience burnout that can significantly affect your career.

  • Reduce caffeine, cigarettes and alcohol

Many people deal with workplace stress by taking a few drinks after work, boosting up on coffee, cigarettes, or energy drinks. Some of these things can be helpful when taken moderately, but they can quickly lead to dependency, which can lead to a lot of trouble down the road.

Additionally, alcohol, coffee, and cigarettes can affect your sleeping pattern, so that you find it hard to sleep, or don’t get enough sleep, and this can only lead to more problems in future.

The dangers of tobacco and alcohol is widely known so you must consume something, look for a healthy alternative.

 

SEO and Social Media: A Guide for Comparing Best SEO Services!

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Search Engine Optimization – SEO in short – is the MOST critical component of your marketing mix. Online marketing is a pretty comprehensive and extensive process, so everything from social media marketing, email marketing, online reputation management, to search engine marketing, bloggers’ outreach and retargeting do matter. While you can always choose to bargain on some of the things, SEO and social media marketing are non-negotiable aspects. SEO is critical for promoting your website organically, while social media enhances its authority in the most effective ways. Brand mentions, shares on social media, better click through rate – all these things may have an influence on your website’s ranking, traffic and authority.

It goes without saying that you need to hire one of the best SEO services for your campaign, and in this post, we are sharing more details on how you can get that right.

Comprehensive services

SEO, social media, PPC and online reputation management – these four are often considered to be cornerstones of online marketing, and you have to ensure that your marketing mix includes all of these. Social media and SEO have many things in common, because despite the focus on paid marketing on Facebook, Twitter and Instagram, organic content on these platforms that does boost your SEO results. Find an agency that can utilize both these aspects for your brand and have a clear understanding of the equation between the two.

Clientele and client retention rate

When it comes to SEO, you need to understand one important fact – SEO is a continuous process. If you end up hiring the right agency for the job, chances are high that you will be working with the same agency for at least a few months or years, if not more. As such, it is necessary to check the range of clients an agency as worked with, and the more diversity you can find, the better, as it is an indicator that the company can handle both big and small brands alike. Secondly, find more on client retention rate. For example – For how many months on an average has an agency has worked with each client? How many regular clients do they have?

Approach to the job

As we mentioned earlier, SEO and social media almost go hand in hand. You need to know what an SEO agency can actually do for your brand in particular. This is critical because there is no secret sauce here, and the SEO strategies and solutions need to be transparent. An online marketing firm that has been around for a while and is experienced will never shy away from discussing their standard practices and strategies. It all really starts with a website audit, which you must insist on, to get a fair idea of what needs to be fixed. From on-page SEO to off-page strategies, everything should be transparent.

Estimate, and beyond

It is easy to understand why most brands and businesses are concerned about the costs related to online marketing, but the good news is both social media marketing and SEO don’t have to cost a fortune. Yes, social media ads come for a price, but you can keep a tab on the expenses and focus more on organic marketing. Before hiring an SEO agency, get an estimate, but don’t let the price be the only reason to choose an agency. Their expertise with the job, and the range of projects they manage are aspects to worry about, and they should be open to communication at all points.

Ask the SEO agency if they can actually send reports on a regular basis for tracking the growth of your website.