Over the last few years, the rapid growth of social media platforms has resulted in significant changes in the way businesses communicate with their respective audiences. They now employ social media platforms such as Facebook, Twitter, and Instagram to create and share ideas, sell new products, and promote their brands.
These apps have also made it significantly easier for users to gain a following by going viral. However, the sad truth is that millions of well-crafted posts still languish in obscurity due to a large number of posts in circulation.
Making a content go viral content is a modern-day mystery to most people. And while there is often an inexplicable element of luck and timing when it comes to viral content, it still comes down to strategy, thought, and attention to detail.
Thus, we got in touch with experts from Mint Global Marketing, a leading international marketing agency, to give insights into how to go viral on social media in 2022.
Why does one need to go viral on social media this year?
Social media is an integral part of today’s society and gradually replacing conventional face-to-face communications. Thus, no individual or business can afford to be left in the dark; you need to harness its benefits to your advantage.
However, to become relevant on the already saturated social media, going viral appears to be a viable way. If you’re thinking of overhauling your marketing strategy, you’ll have to focus on social media.
In your opinion, what is the key to an active social media life?
The key to an active social media life is to make quality posts consistently. At Mint Global Marketing, we advise our clients to regularly provide their social media audience with quality content since they don’t know which post will bring them to the limelight.
You mentioned consistency as key. How often do you think people should post on social media to get the desired result?
There are certain factors to be put into consideration. For one, posting frequency varies across the different social media platforms. While a single Facebook post is enough for a day, you may need up to five posts on Twitter daily to get visibility.
You should also consider the time of the day which drives maximum engagement to your posts.
What strategies will you recommend to the many people who want to go viral on social media this year?
Follow these top strategies to boost your views, likes, and shares to those still wondering how to go viral on social media.
- Have an account on all social media platforms. This spreads your option.
- Create and upload quality content regularly.
- Study your target audience and tailor your posts accordingly
- Use creative hooks such as storytelling, humor, or any heartwarming element
- Partner with influencers to get your content reposted on multiple accounts
- Use visual content since they are more relatable and can garner more engagement
How can one stay relevant on social media after the initial breakthrough?
It is not only important that you surge into the digital space, but you should be ready to maintain the tempo. As I have mentioned earlier, you need to continuously put-up quality posts if you want to sustain your newfound fame.