Many small businesses do not invest money on heavy marketing strategies and that is largely based on the fact that they prefer to invest the little capital which they do have elsewhere. This makes perfect sense of course and given the recent situation, those small businesses which have survived the last 12 months are still focusing on survival beyond anything else, limiting their investment power. With this being said however, experts in marketing such as William Sherlund, have been talking recently about how essential it is for small businesses to ensure that at the very least, they are investing their time in marketing, and social media is the way to do it.
Small Business Godsend
What so many small businesses fail to recognize is just how miraculous social media is for them, especially when it comes to marketing. The reason for this is very simple, social media gives you access to the audience and the platform on which to market, without it costing you a single penny. All you need to do is make sure that you are active soon social media and that you provide high quality content, do that and you can really make the most of it.
Speak With Customers
Marketing on social media is not some faceless way of making money where you simply design an ad and then hope it brings you some success. The key here is the social element of this platforms and that gives you the chance to communicate and engage directly with your customers. In what other world do you have the chance to speak one-on-one with each of your customers? As any small business owner will tell you, success is based on those relationships with the customers and the loyalty and trust that is created from that relationship, this is exactly why social media is so important.
Social media allows you to communicate with the world in many different ways and this is much of the charm of the platform. You can use social media to market products and services, you can also use it to update your customers on what is happening, and what is coming. Social media allows you to tell your customers whatever it is that you want them to know, and doing so is very simple indeed.
Even if you feel that you do not have much time in the business to invest in social media, you can still stay in touch with those important clients with just 30 minutes per day, this is all. Many think that to get on social media for a small business requires a great amount of knowledge and time invested, but the reality is that you can easily get started without much time invested at all.
And finally we have to look at your competitors, it is highly likely that they are on social media and if you are not then you are basically handing them market share. At the very least, social media can ensure that you are competitive.