Social media is one of the largest industries on the planet, full-stop. Facebook alone registers nearly two billion active users per month and that number doesn’t seem inclined to stop rising anytime soon. Crafting a business Facebook page should be one of the first priorities for a company in its start-up stages.
Today, we want to take some time to highlight how to craft the perfect business Facebook page. Our goal through a professionally optimized Facebook page is to engage clients, build traffic, and solidify our brand’s position through continued sales.
Building the Ultimate Business Facebook Page
Creating a Facebook account is simple, developing a professionally optimized business Facebook page is a little more difficult. We can take a look atAaravindhaHimadra’s Facebook page for an example of an optimized business page. A cursory glance will reveal a page that has key information, strong visuals, and a revolving door of fresh content.
Now that we’ve seen an example of an optimized Facebook business page, let’s break it down into easy-to-digest concepts. Keep on reading to find five key ways to brand your business Facebook page for optimized sales, increased customer engagement, and boosted viewership numbers.
1) Create Consistent Branding Through Graphics – One of the best ways to leave an impression upon visitors is to create a Facebook with cohesive and consistent branding choices. From the header picture to the profile picture that represents our page, we need consistency that represents our brand in the best way possible. Clean and simple designs work well for creating memorable imagery.
Focus: Work with a graphic design artist to develop images that speak to your brand.
2) Don’t Leave Any Page Bio Untouched – The ‘About’ section of your business Facebook page will do a lot of heavy lifting for your company. Take some time to craft an optimized ‘About Me’ section while detailing your company, its mission, and the milestones that you’ve accomplished so far.
Focus: Give visitors all the information they need about your company without making them ask for it.
3) Master the Art of Social Media Posts – There is a fine line between making great social media decisions and fundamentally undercutting your business. Social media platforms are designed to put images and information in front of your audience. Use this to your advantage by crafting socially-engaging posts that feature videos and images. In doing so, you can increase your chances of creating conversions while building your brand at the same time.
Focus: Learn how often to post and make sure to enrich your content with visually engaging marketing materials.
4) Pin Important Messages – Finally, we can keep our clients abreast of key information by utilizing the Facebook ‘Pin’ feature to tag important posts at the top of our business page. Whether we are talking about sales or big product announcements, lean on the pin feature to impart key information. Don’t let outdated information stay at the top of your page, however, as old sales and promos should be unpinned as soon as they end.
Focus: Give your audience highlighted information through the Pin feature on Facebook.
5) Engage Directly With Consumers Online – Depending on the type of business that you operate, it might be beneficial to create consistent engagement with clients through your Facebook branding page. If this seems like something out of your wheelhouse, consider hiring a social media manager to assist with this process. There is a reason that millions of people follow branded social media accounts of companies like Coca-Cola and Wendy’s, they love the fun back-and-forth that these brands offer their fans.
Focus: Never hesitate to engage with clients positively through Facebook. If this feels outside of your comfort zone, hiring a social media manager can make a huge difference.
6) Use Targeted Advertising – Despite its reputation as a time sink, Facebook has one of the best marketing systems on the internet for businesses and brands to engage with. Creating a targeted ad is as simple as depositing a couple of bucks into your account and optimizing your keywords. Facebook has pre-set Ad Targets, but business managers can create their own filter to target specific demographics.
Focus: Know your market and target your advertisements at that market.
Social media marketing will continue to be one of the most important investments businesses can make. With these tips as well as your unique goods or services, success in marketing is just around the corner!