Finance insiders like Dan Shatt and many others are saying that the lending industry’s future will be all about “people, not products” – here’s why.
1) The future of lending is digital, social, and mobile
Technology has permeated almost every facet of our lives – the same is true for personal finance. The 21st century has given rise to a new era where you can do everything on your phone or tablet – banking online, researching investments, applying for loans, etc.
Today the most successful financial institutions can offer their customers a seamless digital experience. However, banks and other lenders need to provide their customers with the tools to make smart choices about borrowing on the go to remain competitive in this new environment.
2) The future of lending is about relationships, not products
In the past, lenders have relied heavily on product offerings to attract borrowers. However, this is no longer a sustainable strategy in the age of digital and mobile banking. Nowadays, customers are looking for lenders that they can trust – ones that will take the time to get to know them and provide personalized advice to their unique needs.
3) The future of lending is about data, not just products or relationships
Banks used to rely on spreadsheets when it came to making credit decisions, but this approach is no longer effective in the current environment. Nowadays, lenders can access vast amounts of data – all of which can be used to make better-informed credit choices.
4) The future of lending will closely track the digital economy
Every year, more digital transactions are taking place – purchases made online, investments made with Robo advisors, etc. This shift toward a cashless society has opened up new possibilities for fintech companies that want alternative solutions for borrowing and investing.
5) The future of lending will revolve around the way we think about money
For too long, most lenders have thought of finance as a “zero-sum game” – where for one party to win, the other has to lose. In reality, this is an outdated and destructive mentality – especially in today’s digital world, where customers want more options and control over their finances. The best fintech companies understand that technology can find solutions that benefit both sides of the equation.
6) The future of lending lies with financial institutions working together rather than competing with each other
Over the past few years, fintech companies like Lending Club and Prosper have begun challenging traditional banks by offering alternative funding sources for consumers. However, the future of the lending industry will look very different. Instead of competing with each other, digital lenders will work together to build more comprehensive services that will give customers greater choice and flexibility when borrowing money.
7) The future of lending looks bright
According to a recent survey by Accenture, 82% of millennials plan to use some form of alternative finance in the next year. People want new options when it comes to their financial lives – they are looking for innovative solutions that make life easier, not harder. Luckily there are lots of industry experts who understand how technology can be used to build better products while improving customer service at the same time.
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