Video is one of the most popular and powerful forms of media to get a message across, entertain, inform, teach or promote in today’s world. Any business looking to gain exposure needs to include video in their marketing mix. With YouTube now technically being the world’s second-biggest search engine behind Google, that just goes to show how popular videos have become.
Any type of video is better than having no videos at all, but is it worth spending money on professional video production? Or is it just as effective to create your own videos and save some cash?
Let’s look at some pros and cons of professional video production versus doing it yourself.
Amateur Video Production
If you just need to create a relatively simple video, then going the amateur route might be the best option. Even still, you’ll need to have at least a half-decent camera or webcam to film, as well as some basic video editing software to polish the final product.
Obviously, creating your own video will save you money, so if your budget for video production is very low, you’ll have no choice but to do it yourself.
An intermediate option would be to hire someone on a site to live Fiverr to create a more professional video for you, such as a sales presentation. This will cost you a fee, but it’s still relatively inexpensive in most cases.
The most obvious advantage to creating your own videos is the money you save on the entire production, but the disadvantage is, you won’t have the knowledge, skills, experience or top of the line equipment to produce a slick and professional video.
If the final quality doesn’t really matter for your product or requirements, then an amateur video will probably do the job, but if your project requires a video of a much higher quality and you have a budget for video production, then you’ll be better served to hire the services of a professional video production company.
Professional Video Production
It doesn’t matter what kind of video you wish to create if you want to take your video to the next level in a major way, then hiring a professional video production company to plan, film and edit the video for you will produce results that you could never dream of achieving by doing it yourself.
Of course, professional-quality videos do come at a cost, but if you have the budget and feel you’ll receive a return on your investment, then it’ll be well worth the expense.
There are many advantages to hiring a professional company. To begin with, video production experts do this every day. They know their stuff. They’ll be able to help you plan your video, your video script, who should present the video, offer on-camera tips, film your video professionally, then take your video into post-production to really give it a polished edge.
If you’re planning a corporate video, want to create a slick production video to promote a new product launch or event, or even an advertisement for your company or brand, investing in professional-quality video production will be well worth the expense.
When you go with a professional team, you instantly gain all the collective experience of everyone involved in every aspect of video production. This could amount to many years worth of experience and expertise, which will prove invaluable in not only creating a quality video but having a video that also has the potential to go viral by being shareable.
The ultimate goal of any video is to first get views, then interaction and responses. You’ll have far more chance of achieving that goal if your video has been professionally planned, filmed and produced.
How To Find a Video Production Company
If you decide that professional video production is the way to go, then you’ll want to find the right video production company. Aside from personal recommendations from someone you know who’s used one recently, the next best way is to go online and do a search for video production in your area. As an example, for Sydney you could try:
- Video production company Sydney
- video production services Sydney
Do your research, create a shortlist, then make some calls to the companies on your list and determine which one is the best fit for you.