Hybrid events are not entirely new, but they grew popular after the pandemic. It’s a combination of in-person and virtual events. After the restrictions were lifted, there were still safety protocols to follow, like a limited number of people in gatherings and social distancing. Moreover, some events allow only vaccinated guests, so unvaccinated individuals could not attend. Hybrid events bridge this gap as those who could not attend in person may do it online. Here are the benefits of hybrid events and why you should consider them in your next event.
It gives you more reach
As mentioned, although restrictions have been lifted, there are still safety protocols to follow that may limit the number of people who could attend the event in person. Having a virtual option would allow more people to participate in the event remotely. Those who live far from the location would also find it more convenient as they don’t have to travel and spend a lot of money to join in the event.
Flexibility for the hosts or guest speakers
It also allows you to invite hosts or guest speakers who might not be able to do the event in person for various reasons, such as geographical location or safety. Instead, they can join the event remotely. It also saves you money, primarily if you cover their travel expenses and accommodation.
The audience can participate in the event, whether in person or online
The audience could participate in the games, question and answer portion, and various activities, whether in person or online. To ensure that the event will be smooth and there will be no hassle, consider hiring an event management company with experience in hybrid events. For example, a party planning Oxfordshire agency can help you with that if you are around Oxfordshire. They will ensure that the event will be seamless for all online and in-person participants to enjoy.
It increases exposure on your brand and your sponsors
Doing an in-person event will only expose you to the attendees who personally come. However, if you include an online option, more people will know your brand because of the wider reach. The same goes for your sponsors. It will also improve your chance of having more sponsorships because of better exposure. The streaming or link to the online event is also easy to share, so you may ask the audience to share it on their network, and the number of views would multiply in no time.
It reduces carbon footprint
Since hybrid events limit the number of people who attend in the actual location, it’s beneficial to the environment because there is less carbon footprint. As a result, lesser people would travel, and the trash generated would also be fewer.
It offers content on-demand
You can save the content of the online event for later viewing. Those who were unable to attend the actual event, whether in person or online, and those who would like to see it again, could access the video anytime they want.
Hybrid event is the future of the events industry. It’s not fading anytime soon, even when the pandemic is over, because of all the benefits listed above and more.