Reputation management is nothing new and for a great number of years now there have been people all over the world who have used companies to ensure that their reputation remains in tact. In the modern age it is the online reputation which people are looking to protect, or perhaps even repair after a social media rant or an ill-timed comment has sent the internet into a spin, damaging your reputation along the way. To find out what kind of people use such services I have done some investigation work, reading through and speaking with the team at RMC, to see who in fact uses these services.
The most common clients are of course business owners who are seeking to ensure that their company has a very positive reputation online. A positive reputation online results in more sales and more profits so it makes sense that this would be a popular choice for any type of business. In most cases these are companies who are looking to get on the front foot with their reputation management but in many cases businesses solicit these services after a crisis which has caused damage to their rep.
Politicians will often have their own in-house reputation management advisor but many also use companies which work around the clock to ensure that their public profile is protected. Politicians live and die based on their reputation both online and publicly, and this is why they need to ensure that they are doing all that they can to ensure that it remains as positive as it should. In this case reputation management companies will ensure that their social media is monitored and that any speeches or statements which they make will be carefully thought out in order to maintain their values.
Celebrities also use PR and rep management companies although their desires and demands differ slightly from businesses or from politicians. With celebrities they don’t always want their reputation to be cleaned up as such, because any publicity is good publicity, what these men and women are usually looking for is that their reparation is steered in the direction which they want, perhaps they want a reputation as a bad-boy and this is how they will try to change their reputation.
Everyday people also use these rep management services especially when they are looking to apply for a job. Imagine that you have just passed the bar and you are applying for a job with a law firm, they will of course Google your name before you are interviewed and if your social media profile is full of Spring Break pictures, it may not look too good for you. A reputation management firm will be able to clean this up and ensure that your online profile is clean and professional.
As you can see, there is a wide range of people who utilize these services.
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