How to Develop a Recruitment Marketing Plan

Recruitment marketing is not just about advertising vacant job positions, it is also about how employers present their business as a workplace of choice to potential talents. There are a lot of businesses competing for top applicants to work for them, that is why having an efficient recruitment process is a must to differentiate your business from other hiring companies.

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If you’re interested in developing an effective recruitment plan for your business, follow these 5 tips to help you get started!

How to develop a recruitment marketing plan: 

1. Use LinkedIn in order to head hunt experienced, talented individuals 

It’s well worth using LinkedIn to headhunt individuals from other businesses in your industry who will be able to help you take your business to the next level. As you’ll be able to directly contact individuals whose profiles impress you, via direct message. Without having to get in contact with their current employer.

Better yet when you look up each individual’s profile, you’ll get to see where they studied as well as what companies they have worked for, over their career as well as the individuals who they network with.

If you’re unsure of how to go about finding ideal potential employees, you can’t go wrong looking up your trusted business contact’s profiles as you’ll get to see a list of all of the individuals who they have networked with.

2. Make sure to post ads for your open positions on a variety of different websites

It’s a great idea to post carefully written ads on a variety of different websites. You may even consider purchasing ads to market your jobs online in order to increase your chances of having individuals respond to your ads. As recruitment is a numbers game and the more individuals that you have responding to your ads, the more choices you’ll have and the higher your chances will be of recruiting talented, forward thinking employees.

3. Consider contacting private recruitment agencies 

If you only want to hear from individuals who meet all of your stringent requirements for applicants, you may be interested in contacting several private recruitment agencies. As their agents will only pass on details about your job positions to individuals who they have pre screened and who they are confident will make your shortlist of candidates. This is a great option, if you don’t have a tight budget for marketing your positions.

4. Make sure that you clearly state the requirements that applicants should be able to tick off

As an example, if you require applicants to have a three year degree, make sure that you state so. Alternatively, if you are looking for applicants who are familiar with certain web languages, make sure to state the web languages which you’d like your applicants to be proficient in.

5. Also make sure to advertise some of the personality traits that you’d like your applicants to have

Make sure to be clear about some of the personality traits which you’re searching for in candidates. As an example, you may want to post a job listing which states that you’re looking for candidates who work well in a team or who have strong communication skills or customer service skills.

So if you’re looked to market your recruitment ads effectively, it’s a great idea to follow the five tips which are listed above.