Pinterest is the fourteenth largest social media platform in the world. As of 2021, it has an estimate of about 450 million active monthly users.
According to the Pinterest help page, it is a “visual discovery engine”. It allows users of the site to find various ideas that will inspire them to be creative. These can include things like recipes, logos, graphic designs, home and office decoration, fashion, vacation and travel, etc.
The platform helps users to discover thousands of what is referred to as “pins” and save these as boards on their profiles. This allows them to keep their ideas organized as well as easy to locate. You may learn about this here.
Asides from the above, Pinterest can be used to market businesses. It is a great way for users to expose their businesses to potential customers. The platform offers all kinds and sizes of businesses unique ways to market their products as well as services.
All of these are possible because “Pinners” come on the platform to get inspired and try new things which include making purchases. If you can market yourself enough, millions of Pinners will see your products and you can get customers.
How Advertising on Pinterest Works
Advertising on Pinterest requires using a set of tactics to integrate the platform into your marketing strategy. It helps you to reach new audiences and grow your brand awareness. With it, you can drive traffic to your online store or website as well as stimulate conversions and sales.
Doing this as with most social media platforms requires some expertise and skill. Ads on Pinterest are referred to as promoted pins. They look as well as function like any other pin on the platform. This is so that they are less intrusive as customers typically dislike sales tactics that intrude on their privacy.
However, the main difference is that promoted pins there are designated as such. Since they are promoted, these pins will appear in the target audience’s home feed, in category feeds and in search results. What this helps to achieve is that you can advertise your business without appearing unduly pushy. With this, you can make the right impression on potential customers and achieve your aim.
Promoted pins may be still images, carousels of several images, videos and so on. The way it works, a user will be directed to your website when they click on the promoted pin. Users may even be allowed to purchase your products directly from the platform or download your app.
The platform gives ad promoters various options to target different types of users based on several factors. These factors include things such as demography, interests, age, gender, as well as other similarities amongst audiences. This feature helps to make your ads reach the intended targets easily.
Furthermore, Pinterest has a bidding structure and monitoring tools that are quite similar to those used on other social media platforms. It is best to engage Pinterest experts to help you plan and launch your strategy to get the most out of these.
Their expertise and familiarity with the different tools and features will be critical to your marketing success. If you are looking to engage experts, these guys are the best in the business.
How to Market on Pinterest
If you feel you want to handle your marketing campaign, here are a few tips on how to go about doing this.
- Create a Marketing Strategy and Create A Business Account on Pinterest – Much like any other kind of marketing, you need to create a strategy for how to market on Pinterest. You have to set goals and learn about how the platform works for business as well as your target audience.
- Set up a business account on the platform if you do not have one already and optimize it with relevant keywords.
- Pin attractive and engaging content.
- Try different formats of pins and mix images with videos as well as carousels.
- Plan your boards carefully.
- Try out various ads.
- Promote your business profile.
- Track important metrics.
It is important that you continually stay active by posting relevant content and engaging with your followers and customers. This helps to make your business and brand memorable. You can also find group boards and contribute to them. You will find more information in this article https://blog.hootsuite.com/how-to-use-pinterest-for-business/.
Pinterest is one of the most popular social media platforms that help to inspire people through visual ideas. With millions of people visiting daily, it provides an ideal platform to advertise a business. However, this requires some level of skill and expertise to get the right results. You can engage Pinterest advertising experts to help you out.