If you have a business, you need a business website. People look things up online to legitimize their existence these days, and you’ll need something for them to discover. A great business website is a big helper when you’re working to boost your digital marketing efforts as well.
Start gathering intel on how to build a great business website now, and stop for a short read. Here is a list of a few things you should keep in mind as you design your business website.
Keep the mobile population in mind
Design your business website with the vast mobile population of web users in mind. Mobile optimization is so crucial that even the search engines have noticed its importance.
Proper mobile optimization will help your website rank higher in the SERPs (search engine results pages) when users are looking for something relevant to your business, and boosted visibility is always valuable in the digital realm.
Remember that communication is crucial
The main goal of having a presence on the internet is to make contact with your target audience. Communication is crucial to designing effective content, and your business website is prime real estate.
Design a contact page for your business website that grants users a handful of ways to make contact with your operation, but don’t stop there. Adding communication elements elsewhere on your pages is also helpful.
This site for power plant NOx reduction provides ample information on their products/services, while also providing a simple contact form and phone number. Make communication with your operation just a click away for users, and respond to what they say in a timely manner.
Work towards speedy loading times
When you’re working to build your business website keep speed in your mind. People don’t sit around waiting for pages to load anymore.
If your website doesn’t load within the first few seconds, you will likely lose the interest of that viewer. Take the time to test your site at different stages to make certain it is still loading with ease. Make pictures and videos light by compressing them so your pages aren’t heavy.
Remember to keep it simple
The design of your business website shouldn’t be too cluttered or complicated either. You may have a lot of information to share, but you don’t have to make it look like there’s a lot to learn. Keep your pages simple and uncluttered, so users don’t feel disoriented by the mess.
Social media buttons help you branch out
Use social media sharing icons to take your business website to the next level. You never know what someone might deem worthy of sharing, and you don’t want to deny them the opportunity. Every social media share is a free piece of digital marketing for your business.