Brand awareness is the component of your business that keeps it alive. A company only exists if it’s known or recognised by both investors and its clients. A long-lasting brand is one that’s known for its reliable service and ability to stay relevant even in today’s times.
The main components of brand recognition can be summarised into four aspects: the business title, logo, taglines, and its ad strategies. These four can be broken down to four central marketing practices that can help your customers remember and trust your brand name.
Formulating your logo
A logo is a representative of a brand’s mission and vision, what it stands for and what it aims to do. Some companies reference the logo to its founders’ surnames as a testament to a legacy of its tried and tested formula, while others use a literal or symbolic object to reference what they’re about. Others make a new word altogether to create a unique impression to their would-be customers.
Design and typography artists hold the creation of a brand logo to a high standard as it can make or break a company’s vision. Depending on the images or colours incorporated into a logo, a strong impression could be made on the ones who are willing to try the product or service.
Adapting a tagline
Your company tagline is usually paired up with your brand’s logo, but not always. Some brands are seen to have been changing and adjusting to current times by renewing or rethinking their brand slogans to be more relevant to today. A slogan usually incorporates a company’s mission and vision and puts it into easily digestible and memorable phrases. The catchier a motto is, the more likely it’ll be remembered and recalled by your customers.
Deciding on visuals
Promotional strategies vary in multiple ways, but the visual aspect of promotion is by far the most crucial factor in establishing a well-known brand. After the development of the television, TV ads and even ads from streaming services are much easier to recognise nowadays compared to radio promotions.
Dedicating your company’s visuals to memorable images that are in conjunction with your brand’s message can make for a compelling ad campaign. Simple icons are always better, especially if it’s an object that can be encountered daily. Attach a well-known personality heading the advertisement, and you’re sure to have high numbers due to your promo strategies.
Generating promotional materials
One of the more consistent modes of promotion is involving giveaway products. Several franchises, mostly restaurants and cafes, have taken it upon themselves to develop limited edition promotional materials such as tumblers, tote bags, and planners as a holiday giveaway. Services such as those offered by www.fyldepm.co.uk make the business marketing side of creating promotional products from key chains to flash drives accessible to bulk orders from companies who are in need of such items.
Besides hiding under the guise of being eco-friendlier in having reusable containers as promotional gifts, they’re also developing customer interaction by having them as freebies for promos or prizes through online contests.
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