Search Engine Optimization – SEO in short – is the MOST critical component of your marketing mix. Online marketing is a pretty comprehensive and extensive process, so everything from social media marketing, email marketing, online reputation management, to search engine marketing, bloggers’ outreach and retargeting do matter. While you can always choose to bargain on some of the things, SEO and social media marketing are non-negotiable aspects. SEO is critical for promoting your website organically, while social media enhances its authority in the most effective ways. Brand mentions, shares on social media, better click through rate – all these things may have an influence on your website’s ranking, traffic and authority.
It goes without saying that you need to hire one of the best SEO services for your campaign, and in this post, we are sharing more details on how you can get that right.
SEO, social media, PPC and online reputation management – these four are often considered to be cornerstones of online marketing, and you have to ensure that your marketing mix includes all of these. Social media and SEO have many things in common, because despite the focus on paid marketing on Facebook, Twitter and Instagram, organic content on these platforms that does boost your SEO results. Find an agency that can utilize both these aspects for your brand and have a clear understanding of the equation between the two.
Clientele and client retention rate
When it comes to SEO, you need to understand one important fact – SEO is a continuous process. If you end up hiring the right agency for the job, chances are high that you will be working with the same agency for at least a few months or years, if not more. As such, it is necessary to check the range of clients an agency as worked with, and the more diversity you can find, the better, as it is an indicator that the company can handle both big and small brands alike. Secondly, find more on client retention rate. For example – For how many months on an average has an agency has worked with each client? How many regular clients do they have?
Approach to the job
As we mentioned earlier, SEO and social media almost go hand in hand. You need to know what an SEO agency can actually do for your brand in particular. This is critical because there is no secret sauce here, and the SEO strategies and solutions need to be transparent. An online marketing firm that has been around for a while and is experienced will never shy away from discussing their standard practices and strategies. It all really starts with a website audit, which you must insist on, to get a fair idea of what needs to be fixed. From on-page SEO to off-page strategies, everything should be transparent.
Estimate, and beyond
It is easy to understand why most brands and businesses are concerned about the costs related to online marketing, but the good news is both social media marketing and SEO don’t have to cost a fortune. Yes, social media ads come for a price, but you can keep a tab on the expenses and focus more on organic marketing. Before hiring an SEO agency, get an estimate, but don’t let the price be the only reason to choose an agency. Their expertise with the job, and the range of projects they manage are aspects to worry about, and they should be open to communication at all points.
Ask the SEO agency if they can actually send reports on a regular basis for tracking the growth of your website.