If you’re the proud owner of a local business, continue reading to discover must-read tips on running a successful local business.
Invaluable tips on owning a local business:
- Make sure to get involved with your community
If you plan on running a successful local business, you’ll be far more likely to succeed if you make a genuine effort to get involved with your community. Some great ways to get involved in your community are to sponsor a local sports team or community group or to sponsor a community event such as a fair, festival, parade or fun run.
Not only will choosing to get involved with your local community help increase your business’ brand awareness and significantly increase your business’ sales and profits figures but you’ll also feel great seeing what a difference your business can make to the members of your community.
2. Offer regular sales that your community will want to take advantage of
As an example, if you own a restaurant you may want to offer two meals for the price of one meal on a specific day such as Tuesdays in order to draw patrons into your restaurant.
Alternatively, if you run a boutique style store, you may want to create a buzz around your business by offering half-priced days, when any item which has a yellow sticker is 50% off its recommended retail price. Which will allow you to sell stock which you’re looking to get rid and will encourage customers who wouldn’t normally visit your store to walk in and take a look around.
3. Offer a loyalty card that will encourage locals to visit your business on a regular basis
It’s human nature to want something for nothing, so if you’re able to offer your repeat customers discounts for visiting your business on a regular basis, locals are bound to flock to your business. In the hopes of getting a percentage discount off their shopping or to receive a free product.
4. Create new jobs for locals
If your business grows from strength to strength, you’ll have the opportunity to create more jobs for locals, which will garner more attention for your business. As an example, you may be able to get an article about your business featured in a local community newspaper, which could increase your sales statistics.
5. Treat every customer like a VIP
If you give your customers surly service, customers are highly unlikely to shop at your business again. Which can be extremely damaging when you operate a local business. Worse yet, the disgruntled customers who you upset may tell their friends and family members to avoid your business, which could cost you hundreds of dollars of revenue in the near future.
6. Consider operating an online store as well as a brick and mortar store
In order to increase your customer base, it’s well worth setting up an online store as well as a brick and mortar store.
So if you take the six tips listed above to heart you should be able to build a following for your local business, which will guarantee that your business stays in operation for years to come.
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