Tristan

If you’re looking to make it in the real estate industry, marketing is not an option; it is a must. You have to be out there in your potential clients’ faces, reminding them you’re offering the best deal. In the current housing market, being able to reach as many potential homebuyers as possible is key to increasing your revenues.

With the ubiquity of the Internet and social media, marketing has become easier, cheaper, and faster to do. You no longer have to splash out for a tiny space in the classifieds section of the daily. Gone are the days of breaking the bank for prime-time ad slots on TV or radio. Here are a few tips for digital marketing for real estate online:

Dominate on Social

The National Association of Realtors says that 98 percent of older millennials are looking for a new home search online, and 89 percent of baby boomers do the same. The first step to winning the hearts and minds of your future customers online is to have a solid website. Your website should not only show off the houses you’re selling, but it should also be a tool through which you actively engage with potential buyers. Successful online real estate marketing also harnesses the power of social media. With 57 percent of realtors spending one to four hours a week working on their social media presence, you need a thoroughly planned and well-executed social media strategy to stay competitive.

Your Facebook, Instagram, Twitter, and YouTube accounts shouldn’t just be used to shout about your updated listings. They should provide a means for you to connect with home seekers genuinely. To effectively use Facebook as a marketing tool, you need to first create a useful business page. You can use the contacts on your personal profile to begin growing a following for your business page. Simply create a group with contacts who you feel fit your target demographic and invite them to like the page. Posts on the page can be similarly targeted at a specific group instead of being blasted out to all your friends.

The beauty of Facebook is that it allows you to combine text, graphics, and video to great effect. Facebook posts can include eye-catching shots of a house that give viewers an enticing view of both the interior and exterior of the home.

Use Virtual Staging

Staging is an essential part of closing any real estate deal. Few people, if any, are willing to buy a house they have not personally surveyed every inch of. However, many potential buyers just don’t have the time to visit every property they have interest in physically. To avoid the prospect of losing out on a sale just because the interested party can’t travel to the site, you can bring the home to them through virtual staging.

Not only does virtual staging make house shopping more convenient, but it also brings real estate agents and homeowners huge savings. Instead of having to burn fuel every time prospects want to be taken around the site, they simply need to login to your website or download an app. This way, they don’t even have to inform you when they want to take a tour of your home. Staging apps may even be more convincing than your best sales pitch, as some of them allow prospects to play around with furniture arrangements and color schemes.

Having a virtual staging feature on your website or offering a staging app also frees up time for you. You ou can use the time you would have spent giving tours generating more leads online.

Dip into Experiential Marketing

Experiential marketing, as the name suggests, means letting customers experience a product before buying. When it comes to real estate marketing, this may include inviting potential buyers to “experience” a home during an engaging event with multiple prospective buyers present. To host a successful event, you’ll have to generate enough buzz on social media to attract the attention of potential buyers. To do so, you may have to bring social media influencers on numerous platforms into the mix.

Take Advantage of Drone Photography and Videos

With countless real estate agents competing to attention online, you need to have content that really stands out. Well-composed aerial shots are the best way to go. You can share these striking images directly with your followers via social media or add them to your website’s gallery.

In addition to photos, it is important to include high-quality videos of properties on your website. However, be careful that the videos you add don’t slow down your website. Brief clips should also be posted on social media to spark the curiosity of followers.

No More Hard Sale

As technology has rapidly changed over the years, so has the work of real estate agents. With customers becoming more and more tech-savvy, agents need to up the ante on their own digital skills. By incorporating these techniques and following some additional ways, you can wield the power of the World Wide Web and other technological advances to capture the attention of future homeowners. You’ll be well on your way to developing and executing a cost-effective marketing plan for the digital age!

There is no denying that healthcare costs continue to spiral out of control. At the leading edge of those costs are ever-increasing insurance rates and higher prices for prescription drugs. Moreover, employers are bearing a disproportionate amount of the weight of a broken health insurance system.

According to a Maestro Health survey, employers collectively lose more than $225 billion annually to healthcare related issues. That works out to more than $1600 per employee. That amount does not include what they pay for their portion of health insurance benefits and the administration of their insurance plans.

Many Different Players

So what’s going on? Why is it that healthcare costs continue to spiral out of control despite our system being one based on free markets? Perhaps the primary culprit here is consumer ignorance.

There are many different players contributing to our national healthcare problem. It’s easy to point to pharmaceutical companies, for example, understanding that some of the prices they charge are more than just cost-prohibitive. They are astronomically unaffordable.

It is also easy to point to insurance companies that look to spend as little as possible by limiting coverage whenever and wherever they can. We can even point to healthcare providers that run up the bill by ordering unnecessary tests and following impractical treatment plans.

Still, consumers ultimately maintain control over the system. That is how free markets work. As such, it would be productive for us to step back and look at the issue of ignorance. What people do not know about their own healthcare may be the primary reason they pay so much.

Consumers Just Don’t Know

That previously mentioned Maestro Health survey revealed that 35% of employees struggle to understand their healthcare coverage. Many know absolutely nothing about it. Some 33% don’t understand their medical bills. These are numbers that should not be quickly dismissed.

In their 2020 Healthcare and Benefits Update, Dallas-based BenefitMall suggests that employers make a concerted effort to educate employees about all things healthcare. The thinking is that better education empowers consumers to make wise healthcare decisions based on their own best interests, rather than just going along with the system.

To that end, know that our system is set up in such a way that the average consumer has no idea what medical procedures cost. Consumers also don’t know that they have the right to shop around. And because they do not know they can do it, they don’t. What is the end result? Healthcare providers and insurance companies that are free to work things out among themselves without involving the consumer at all. This is a recipe for constantly rising prices.

Let Consumers See the Bill

Even as you are reading this post, unhappy consumers are demanding that something be done about drug companies whose prices have risen exponentially in recent years. Why are consumers upset? Because they are finally seeing the bills. They are finally seeing how much their prescriptions cost out-of-pocket.

What if consumers got to see all of their bills before insurance companies paid them? What if they knew that a hospital was charging $5,000 for a procedure that an independent clinic could do for less than half?

There is no arguing that health insurance premiums are higher than they ought to be. There is no arguing that prescriptions cost too much. Yet insurance companies and healthcare providers are only partly to blame. They do what they do because consumer ignorance allows it. The best way to fight the system is to educate consumers to the extent that they finally stand up and demand systemic changes.

Any Startup starts with the founder or co-founder’s idea that slowly develops and takes the shape of a huge company. The startup companies are opening the employment opportunities for millennial job seekers. They have however adopted the contemporary system of hiring on-board employees rather than traditional ways. They want employees with more attitude than experience. It is, therefore, challenging for maximum job seekers to fit in all the requirements of their checklist. The job seekers can follow some plans to stay high in the game and have a competitive advantage in the recruitments of startup companies.

• Have a game plan- make yourself marketable by assessing the problematic and profit-making skills. Assessing salary requirements is also important. Research for startup companies that look promising than others.
• Grit- grit is the prerequisite for applying for a job in a startup company. Startups have uncertain futures and high risk of failures, therefore, without grit it shall become difficult to survive as frustration level shall be high most of the time.
• Ready for challenges- before applying for the job make yourself ready for the challenges that startups impose. Paid leaves, 9 to 5 working time and long breaks do not exist in startups. In their pattern of working, a call for preparing a presentation at 11pm is quite normal.
• Desire to learn and explore the possibilities- startup job requirements often have an exclusive list of requirements from seekers. They want them to be highly skilled and multi-tasking. They also look for people who are ready to learn and explore the learning possibilities. Therefore, before applying check on self and the hunger for learning.
• Thrive in ambiguity- most of the startups generally lack process and procedure. One therefore needs the skill of thriving through ambiguity. Surviving through transition period shall make a mark and keep your game a notch higher. Also creating the process initially shall be necessary and also most required.
• Working in a team of collaborators- startups are entrenched with so many unknown challenges that working in a team of collaborators become necessary. Working in such an environment requires empathy that includes hearing and responding to others and putting self-taught explicitly. One must possess such characteristics before applying.
• Passion for job- it’s hard to thrive through startups without a passion for it. If you are not passionate about your job, there is no point in staying in it. Passion can come from any part of the business may it be product or person. But it is necessary to have a long game in the organization.
• Be a risk-taker- startups can be a big gamble where most of the decisions are uncertain and bear risks. Risk-taking capabilities can make startup employees super-creative, therefore be a risk-taker to expand your scope.
• Give yourself a competitive edge- having knowledge of latest techniques, gadgets and software can be game changing. Startups are gambling on the online platform and require employees who can easily thrive through the jargons and requirements. Such qualities provide a competitive edge to the job seekers.
• Build a strong Network- stay perceptive and develop a strong network of staff, clients, co-workers and suppliers. In the modern world work pattern, having a strong network can only take you to the peak. Attend seminars in your niche and meet people to make a strong network of efficient people.

Conclusion

For building a competitive advantage in startup companies having the above qualities is of utmost importance. The qualities can make your job resume stronger and land you up in one the most progressive startups. Therefore, explore yourself and make the necessary changes required to be on top of the recruitment game.