2023 has promised to be quite an eventful year. Thus, businesses need a description of how the path will be and how to maneuver it.
Clancey Braxton Yohman is a renowned marketing and business expert. Answering five questions, as seen below, Clancey Braxton Yohman shares his 2023 digital marketing trend predictions.
Why Should Your Business Follow The Market Trend Predictions?
Market trend analysis helps businesses to understand the market’s behavior and patterns and how they affect your business. It also lets you identify your business’ performance and how other strategies and efforts will influence you. Finally, you can quickly formulate and implement strategies according to the predictions to give you an edge and head-start over competitors.
What Are The 2023 Digital Marketing Trend Predictions?
One major digital marketing trend prediction for 2023 is Meeting GenZ in Their Comfort Zone. GenZ is the only generation to have fully grown up on the Internet, making them very instrumental in digital marketing as they make up most of the digital population.
Rather than trying to attract GenZ, you should meet them in their world instead. Understanding their needs, wants, preferences, interests, and expectations will help you to produce relevant and authentic content to embrace the diversity of GenZ’s world.
Another major digital marketing prediction is Making More Short Videos. Short-form videos, such as TikTok YouTube shorts and Instagram reels, are increasingly gaining weight in the digital marketing sphere.
Internet users now prefer short videos that pass across the information they need without failing to educate and entertain them. By 2023, the creation and distribution of such short-form videos will be widespread. Businesses like Coca-Cola have incorporated this into their digital marketing strategy and have gained tremendous results.
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— Clancey Braxton Yohman (@clanceybyohman) December 9, 2022
Why Should Your Business Stay Up-to-date With The Marketing Trends?
One of the major benefits of staying up-to-date with trends is that it helps keep you consistent and provides fresh content ideas for your business to keep your audience entertained and interested in your brand. Keeping up with and incorporating trends into your marketing strategy also helps to restate your brand identity and values.
This builds loyalty and trust. Lastly, staying at the forefront of trends helps your brand to leave a digital footprint ahead of the competition. It positions your brand in line with current priorities, stances, and beliefs, thus strengthening your reputation.
Should A Brand Follow All Marketing Trends?
No. This is because not all trends have the required impact on your brand identity and reputation. You shouldn’t follow a trend that doesn’t resonate with your brand values.
Following too many or all directions might make sure your audience understands what you stand for and if you have values and beliefs. This may lead them to distrust your brand identity and lose interest in what you have to offer.
How Can You Identify Marketing Trends?
You can use digital tools and analytics to follow market behavior to identify marketing trends. You should also be attentive to your consumer’s needs and interests.