Business

Recruitment marketing is not just about advertising vacant job positions, it is also about how employers present their business as a workplace of choice to potential talents. There are a lot of businesses competing for top applicants to work for them, that is why having an efficient recruitment process is a must to differentiate your business from other hiring companies.

.

If you’re interested in developing an effective recruitment plan for your business, follow these 5 tips to help you get started!

How to develop a recruitment marketing plan: 

1. Use LinkedIn in order to head hunt experienced, talented individuals 

It’s well worth using LinkedIn to headhunt individuals from other businesses in your industry who will be able to help you take your business to the next level. As you’ll be able to directly contact individuals whose profiles impress you, via direct message. Without having to get in contact with their current employer.

Better yet when you look up each individual’s profile, you’ll get to see where they studied as well as what companies they have worked for, over their career as well as the individuals who they network with.

If you’re unsure of how to go about finding ideal potential employees, you can’t go wrong looking up your trusted business contact’s profiles as you’ll get to see a list of all of the individuals who they have networked with.

2. Make sure to post ads for your open positions on a variety of different websites

It’s a great idea to post carefully written ads on a variety of different websites. You may even consider purchasing ads to market your jobs online in order to increase your chances of having individuals respond to your ads. As recruitment is a numbers game and the more individuals that you have responding to your ads, the more choices you’ll have and the higher your chances will be of recruiting talented, forward thinking employees.

3. Consider contacting private recruitment agencies 

If you only want to hear from individuals who meet all of your stringent requirements for applicants, you may be interested in contacting several private recruitment agencies. As their agents will only pass on details about your job positions to individuals who they have pre screened and who they are confident will make your shortlist of candidates. This is a great option, if you don’t have a tight budget for marketing your positions.

4. Make sure that you clearly state the requirements that applicants should be able to tick off

As an example, if you require applicants to have a three year degree, make sure that you state so. Alternatively, if you are looking for applicants who are familiar with certain web languages, make sure to state the web languages which you’d like your applicants to be proficient in.

5. Also make sure to advertise some of the personality traits that you’d like your applicants to have

Make sure to be clear about some of the personality traits which you’re searching for in candidates. As an example, you may want to post a job listing which states that you’re looking for candidates who work well in a team or who have strong communication skills or customer service skills.

So if you’re looked to market your recruitment ads effectively, it’s a great idea to follow the five tips which are listed above.

 

You need to protect the commercial establishment where all your business operations take place. You do not want to regret later that you did not take the right steps to protect the site. The workplace contains the equipment to run the business. It might even have loads of cash that you are yet to deposit. It helps if you take all the necessary measures to protect the place.

Prevention is necessary

Even before criminals think of doing anything, you can stop them with the help of the security measures. If they see a CCTV camera, they might rethink their actions, for fear of getting caught. The same thing could happen if they see security personnel roaming around the area. It is why places with tight security have almost zero recorded cases of burglary and other crimes.

Protection of valuables

If you are going to put an estimated price on everything inside the workplace, it could be a lot. Imagine if someone successfully entered the place or intentionally set it on fire. You will probably lose lots of money. When you have tight security, these things will not happen. Even if someone successfully did the crime, the chances of them being caught are high.

Reduce risks of vandalism

Some people do not intend to steal anything from the place, but they could still damage it through vandalism. With a quality security system, nobody will dare write anything on the wall. Regardless of their reason for doing it, the risks are too high. They know that they could even get caught on the spot and face criminal charges.

Increase the likelihood of capturing the criminals

In some cases when an employee is monitoring the CCTV footage, it is easy to act. This person can call security officers to come to the area where there is a suspected criminal. Even if the suspect successfully gets away, it is still possible to bring that person to justice. The footage coming from a quality security camera is clear enough. It is not like in the past when the police had to rely on the description of witnesses to create a sketch.

Prevent an inside job

You worry not only about the people from outside trying to penetrate the workplace but even the people at work who might try to commit a crime. You could install security cameras at all entrances, but you cannot take for granted that the work area is a risk-free zone. Some employees who are in dire need of money might end up stealing from work. You can prevent it when there are security cameras in all areas at work. Anyone who gets caught could risk removal from their position and even criminal prosecution.

Given these reasons, you need to contact experts in security in Oxford and talk about your security needs. You can discuss what changes are necessary to keep the entire place safe from burglars and other criminals.

To read more on topics like this, check out the business category.

Most managers are seen as highly confident, outgoing individuals. Because of this, people think that only extroverts can be really effective leaders. This is not actually the case. In the business world, we can find all different personality types, including introverts.

What should be known is that introverts are really good listeners and can manage to establish some strong relationships. According to German Trujillo Manrique, introverts do have some unique advantages that they can prioritize. With this in mind, here are some management tips that are going to help them.

Always Build Genuine Relationships

It is not a personality that influences others. Team members are always attracted to those leaders that are seen as empathic, predictable and smart. The best thing that you can do is to know the employees that are managed. When you help them to achieve career goals and practically improve the work that they do, you are respected and seen as a highly effective leader.

Always Be Attentive When Listening

Being attentive to what others say is a huge part of being a really effective leader. As an introvert, chances are you do not talk a lot. This is why it is more important than ever to be a true, active listener. The highly introverted leader will be a patient listener. This is something that is in many cases much more important than oratory skills to help a business grow.

Take Advantage Of Problem-Solving And Listening Skills

Due to the fact that the introvert is a really good listener, he/she is much more capable to come up with conversation themes that are identified as being real issues or simply high concerns that should be addressed. Basically, listening and problem-solving helps to identify the real problems of the team and then put together a plan to fix them.

Encourage Brainstorming

One of the problems with extroverts is that they dominate the creative meeting. They tend to be locked into an idea to then actively lobby for it. Introverts are beneficial in the creative process since they cultivate creativity. This is why you should develop ideas before the meeting and encourage your team members to do exactly the same. Then, be sure that all ideas are discussed in order to find those that are the best.

Lead While Staying Behind

The introvert leader struggles with the visibility usually associated with the leadership role. This is seen as problematic but it is not since you can lead from behind. In fact, this is an effective leadership style that focuses on developing the leadership of the team while focusing on critical thinking and strategic decisions that will create future sustainability.

Always Ask Questions

This is a really effective leadership strategy introverts can use. The idea is to simply ask numerous open-ended questions. By doing this you practically let others do the actual talking. Introverts manage to easily communicate and connect in this way. At the same time, the team gets the opportunity to share thoughts, opinions and ideas. This is a win-win situation for everyone involved from the introvert leaders to the extrovert team members.

 

Certainly you are that dashing, gorgeous and spectacular being right? What do you do for your overall personality? You apply creams; wear the clothes that suit your looks and spray those perfumes right? Talking about the latter, perfumes are popular and people of all age groups use them.

Well, it is your personal choice to pick one that is as per your need, preference and taste. You cannot simply have anyone and put on right? But apart from the smell or fragrance of the perfume you have to be sure about its quality and effectivity too. For example, if you are using the best smelling natural solid perfume that is okay. But if you are applying any random synthetic perfume it might harm your skin, make your skin burn or make you feel irritated. You really have to be prudent about everything.

Check out what is in the perfume!

First things first and you have to think about them. You know your bought perfume could smell really lovely, but what synthetic nasties or stuff are lurking in that bottle? Of course, there are some common ingredients that stay there in the perfumes like:

Parabens

These are the synthetic preservatives and popular for disrupting the hormone balance of your body.

Petrochemicals

Talking about Petrochemicals, these are compounds emerged from petroleum and natural gases. Generating petrochemicals is highly energy-intensive. And it is the reason that these are the bad for the planet; and these can trigger allergic reactions such as eczema and rashes or even that of asthma, so these are actually bad for you too.

Phthalates

These are employed as fragrance preservatives, and are discovered in high volume in most of the commercial perfumes. Phthalates are known carcinogens and are even endocrine disruptors.

Natural is the best!

Of course, it is time that you go for natural perfumes than that of betraying synthetic perfumes. These natural perfumes are made up of without any of those hidden ingredients that might be harmful for your skin. However, talking about the natural perfumes they are made up of good ingredients and absorb in your skin in a safe and smooth manner.

These are Hypoallergenic

You should simply forget about those rashes and breakouts, natural blends are absolutely kind to your skin; and natural fragrance sprays are somewhat kind to your lungs as well.Of course, it means if you are spraying them on your skin you are not going to get those nasty patches, irritation or blobs. Moreover, these perfumes are gentle not just for your skin but for the environment too.

They create a personal touch

Though synthetic perfumes mask the natural smell of the skin, natural perfumes form a more personal and distinct scent, relying on the wearer. Moreover these are made up with pure, genuine floral and herbal ingredients. And hence they smell natural and best!

Conclusion

So, you can count on the best natural solid perfume and they would get you the best experience without any flaws!

Whether you are running a small online business or a large scale high street shop, it is vital that you look at your business to see which areas can be outsourced. I wasn’t aware of the benefits of outsourcing until I used a company here in Florida to handle the IT side of the business. I have a small business here in Florida and computers are at the heart of everything that we do. You can only imagine then just how tough it can be when you have issues with hardware or software. For this reason I outsourced our IT solutions to a company called Abaram Network Solutions, and they have revolutionized my company. If you aren’t sure about outsourcing your business, here is why you should.

Dynamism 

The most important thing that many business owners are looking for is a way by which they can make business more streamlined and more efficient. Outsourcing is the perfect way to do this and in handing off aspects of your business to others, you can increase the productivity of your workforce and count on better results. Take the IT department within my business, in the past if a computer went down or we had software issues, the whole thing would slow down until it was fixed, these days I make a call and everything is back up and running in no time at all.

Better Quality

When you outsource a part of your business to professionals you are handing the responsibility over to people who are experts in that area. What this means is that you will get a far higher quality of work when you do so. Let’s say that you outsource your accounting in the business, you will be giving this work to trained accountants who do this day in and day out which means that your accounts will be in very good hands. It is important in business to understand your strengths and weakness and in outsourcing the weaknesses, you will have more time and energy to spend on your strengths.  

Cost Effective

Many business owners like to keep everything in-house because they feel as though they don’t want to spend any money on outsourcing aspects of the business. The thing is however that through outsourcing the business you will actually be saving money in the long run. The reason for this is that the cost of outsourcing will give you much higher returns that what you have invested. The returns will be as a result of faster output, higher quality productivity and the gift of time which will give your business to focus on what it does best. Outsourcing, when done correctly, should always be viewed as an investment in your future, rather than a cost which must be paid.

Think about where your weaknesses lie in the business, and see if you may be able to improve things by outsourcing.

If you like this article and want to learn more business tips from us, click here.

Most people don’t go straight from college into the world of financial advising and in most cases the people who do this will have already have had a career within a branch of the finance industry. This was certainly what happened to me ad after many years working in Greenwood Village, CO in the banking industry, I decided to branch out when I hit 45. During my financial advising course, I met Jared, a man who had worked all of his life in Denver, selling farmers insurance.

For Jared Seyl Denver was a place where he wanted to stay, but after 2 decades in the game he had reached his limit in the insurance business. Due to a number of factors I never began to offer financial advice but Jared did, and he quickly became one of the most sought after advisors in the state. I caught up with Jared recently, and picked his brain about what the biggest challenges are in his new career.

Pressure

Jared works mostly with individuals rather than businesses and when he is offering advice to them he tells me that the biggest challenge is the pressure that he faces. The reason why this is harder than with businesses is because in many cases he is offering people advice on what to do with their hard earned money. To have someone’s life savings on the line can be a very scary prospect.

Studying

Something which probably surprised Jared when he began working as a financial advisor was the number of hours of studying which he would have to do. He had spent many years looking through data and documents which related to the insurance business, but now he was covering all bases in the financial industry and that meant that he had to study even harder and for even more hours.

Getting it Wrong

Jared Seyl isn’t the type of person to throw out risky investment strategies or stock tips but there have been a couple of occasions where the advice which he gave wasn’t as accurate as it could have been. In these situations he must face the client and explain what has gone on and he says that this is the most difficult aspect of the job. Of course he uses these experiences, and the unpleasantness of delivering such news, as a motivator in order not to make mistakes again.  

Sales 

Part of the reason as to why Jared left the insurance game was that he didn’t like the hard-sell which he was forced to do. Unfortunately however there is still a heavy element of sales within the world of financial advice. In this role you are selling your advice to the client and in order to get clients, you must sell yourself. This may not be the same as having hard-to-reach targets and KPIs around sales, but it is still a challenging aspect of the job which Jared hasn’t enjoyed too much.

If you like this article and want to learn more business tips from us, click here.

Reputation management is nothing new and for a great number of years now there have been people all over the world who have used companies to ensure that their reputation remains in tact. In the modern age it is the online reputation which people are looking to protect, or perhaps even repair after a social media rant or an ill-timed comment has sent the internet into a spin, damaging your reputation along the way. To find out what kind of people use such services I have done some investigation work, reading through reputation management consultant reviews and speaking with the team at RMC, to see who in fact uses these services.

Businesses

The most common clients are of course business owners who are seeking to ensure that their company has a very positive reputation online. A positive reputation online results in more sales and more profits so it makes sense that this would be a popular choice for any type of business. In most cases these are companies who are looking to get on the front foot with their reputation management but in many cases businesses solicit these services after a crisis which has caused damage to their rep.

Politicians

Politicians will often have their own in-house reputation management advisor but many also use companies which work around the clock to ensure that their public profile is protected. Politicians live and die based on their reputation both online and publicly, and this is why they need to ensure that they are doing all that they can to ensure that it remains as positive as it should. In this case reputation management companies will ensure that their social media is monitored and that any speeches or statements which they make will be carefully thought out in order to maintain their values.  

Celebrities

Celebrities also use PR and rep management companies although their desires and demands differ slightly from businesses or from politicians. With celebrities they don’t always want their reputation to be cleaned up as such, because any publicity is good publicity, what these men and women are usually looking for is that their reparation is steered in the direction which they want, perhaps they want a reputation as a bad-boy and this is how they will try to change their reputation.

Individuals

Everyday people also use these rep management services especially when they are looking to apply for a job. Imagine that you have just passed the bar and you are applying for a job with a law firm, they will of course Google your name before you are interviewed and if your social media profile is full of Spring Break pictures, it may not look too good for you. A reputation management firm will be able to clean this up and ensure that your online profile is clean and professional.

As you can see, there is a wide range of people who utilize these services.

If you like this article and want to learn more business tips from us, click here.

For many people, starting a landscaping business can be a dream come true. They get to spend most of their days outside, doing what they love and creating impressive landscapes. Of course, this type of business comes with some big risks and if you don’t have the right type of insurance for landscapers, there are many risks.

Here, we are going to take a look at some of the risks that landscapers can encounter when they don’t have landscaper insurance. Keep reading to find out more.

Injury On The Job

One of the biggest risks for landscapers without insurance is the fact that in this business, injuries can happen easily. When you and your staff are working with heavy tools and are out on site, there are many different ways that injuries can occur. Without landscape business insurance, you are putting yourself and your staff at risk of legal issues when an injury occurs.

Weather

When you are working on projects that involve landscapes, it is likely that you are going to be dealing with various types of weather. Bad weather can have a serious effect on any projects that you are working on – either destroying your progress or postponing any work getting done. While this is not your fault, having a project run overtime can cause problems with clients and your reputation. This is why you need to have landscape business insurance which will cover you should bead weather decide to appear.

Equipment

It is likely that you will have had to invest in a lot of equipment to get your landscaping business off the ground and this can be very costly. While you might try your best to look after this equipment, accidents can happen, and it can get lost or damaged. Without landscaper insurance, you might not be able to get any sort of compensation for this lost equipment. This could end up costing you more money than you are making for the next big project that you have. Think about getting some landscape business insurance that covers the cost of your equipment.

Third-Party Injuries

The final risk of starting a landscaping business without insurance is the fact that third-party injuries are relatively common. You cannot predict what the homeowners might do, and they could easily end up getting injured by some equipment that you left lying on their property. This could leave you with a big problem when they make a claim against your business. This is why you need to think about getting some insurance that will cover this type of accident.

Final Verdict

There really are no benefits to ignoring landscaper insurance for your business except for cutting costs at the time. In the long-run, the cost benefits of landscaper business insurance will outweigh the initial cost of the policy. Make sure to get some landscaping business insurance to cover your new venture and you will have peace of mind that you are covered should anything happen to go wrong in the future.

 

 

From the name “position sensor”, anyone can infer that these devices have some relation to movement. To simplify the meaning of a position sensor, it is any mechanism capable of measuring the displacement or movement of an object with regard to its null position. The different types of motion detected by these sensors are linear, rotary, and angular. But this definition is not sufficient to understand how different types of position sensor technology work and their specific applications.

Potentiometers

Potentiometers refer to a specific category of sensors that operate using a particular working principle. Whether it is a tilt sensor or a linear sensor, potentiometers rely on a resistive track to detect motion. The resistive track is connected to a wiper which is also attached directly to the object being measured. As the object moves, the wiper moves along with it. This movement causes the resistance on the track to change as well. The motion of the object is proportional to the resistance change created by the track in relation to the wiper position.

Modifications in the resistive track enable the sensor to measure rotary or angular motion according to what is required by the application. One of the main advantages of a potentiometer is the simple assembly and relatively low cost.

Capacitive sensors

There are two configurations for capacitive position sensors:

• Changing the dielectric constant. A capacitive sensor consists of two plates with a dielectric material that is connected to the object or device. The object’s movement will make the plates produce a dielectric constant.
• Changing the overlap between plates. Another configuration for capacitive sensors is connecting the object to only one plate where an area between the two plates overlaps and moves along with the object. The resulting movement will also produce a capacitance change between these two plates.

Magnetostrictive sensors

A magnetostrictive sensor typically consists of a magnet, electronics, and waveguide. This type of position sensor relies on the use of a magnetic field in displacement measurement.

Other common sensor technologies used today include Hall-effect position sensors and optical position sensors. The working principle of each type of position sensor is a defining characteristic which directly impacts essential performance parameters like accuracy, repeatability, reliability, measurement range, and sensitivity to external factors.

Some specific examples of sensor applications include:

• Processing and manufacturing machines
• Medical and laboratory equipment
• Aircraft and military equipment
• Construction equipment
• Automobiles and other vehicular applications
• Machines used in various industries such as mining, utility, and agriculture

The underlying features of modern sensors have not changed in decades, but there are recent advancements in manufacturing and assembly which have paved the way to creating sensors that are more compact, robust, and reliable. Many sensors today which are made using high-grade alloys and metals can withstand harsh environments. Another development in position sensor technology is the development of non-contact sensors which eliminates the wear and tear factor produced by exposure to vibration, dust, and friction. For most industrial-grade machinery, non-contact position sensors such as LVDTS are the preferred sensing technology.

You are in business to make profits. Yet, to make profits, you must position your business for unfair advantages. Unfair advantages are advantages that are inaccessible to your competition. Ask yourself why the best ideas often flop or how average people can enjoy resounding success.

Competitive advantage is at the heart of standing out in business. A few ways to keep the competition behind include:

1. Pick a niche

It can be tempting to provide a broad range of services or products. This appears to give your brand the widest reach, but is not exactly true! You easily lose focus and spread your operations too thin. Why not channel your energies to a specific segment of the market? Only when you have gained credibility there, should you consider diversifying.

A small business often competes against bigger, more established brands. The way to win this fight is to attack strategically, winning key territory as you go along. Focus on your basic consumer demographic. This will earn you quick sales and revenue that enhance your ability to market and grow your following.

Dietrich Mateschitz did this with Red Bull. There was no specific market in mind and sales made little sense in the face of zero competition. Consumers struggled to say if Red Bull was a soft drink or sports stimulant. Mr Mateschitz reworked his strategy and defined his target–students.

All marketing resources were thrown at them–sponsorship, social media campaigns, you name it. The result? Sales exploded and inevitable growth happened. The best part? Red Bull earned a deserved loyal following, with a 50% market share in Canada and 46% in the US as of 2011.

Grab a niche and own it. Find untapped categories in your market; they always exist. Sell to that customer and grow from that base.

2. Knowing your strengths and playing to them

Truth be told, your competition is better some things than you are. In the same way, there are key areas in which your business is superior to theirs. Let’s assume your competition has a better product offered at a lower price point. Do you throw in the towel without a fight?

You need to realise this: no matter your limitations, you can still beat your competition. Find out where your brand excels. Your company can outperform on those points. These are simple things like customer service or brand consistency. They are the little elements that make a world of difference.

In identifying your strengths, you need to engage the power of storytelling. To consumers, every business exists to solve their problems. If it does not, it holds little value for them. What is your competitive angle? Why not flaunt it?

Telling a story in a way that matters to your customer gives you the edge to win them. This angle (your story) is the reason you started your business (your origin); the value your offerings provide–product story. Once you embrace and find your angle, your story can take any of the following shapes:

• Premium Customer Service
• Exciting packaging
• Eco-friendly products
• Rockstar team
• Shipping options

You need to tell your customers why you are the preferred option. Apple and Sony use innovation as a competitive angle and this reflects in their marketing.

3. Streamline your operations

Your company must continually ask how it can maximise value and minimise waste. Value and waste cannot co-exist. A customer pays for features that matter to them. This is value. Anything else is waste. Technology can help you at every point of business to make you flexible and more reactive than your competitors. Using a cloud storage system can massively increase the data capability of your business, and allow you to access your files remotely, if necessary.

To determine your customers’ concept of value, engage them. Understand what makes them desire your product. Understand why they crave the competition’s products. If your clients do not desire a feature, it should not be part of your product.

4. Are your products worth the hype?

Human attention spans have continued to drop over the years. Microsoft has research to back this up. You have little time to show your customer your product is worth their attention now.

Your website copy should make promises focused on value and your products and services must be designed with the customer in mind, showcasing a clear difference from competitors’. If the customer is not a priority in your process, you stand every chance of losing them.

Cheaper + Better + Different is a tested product design formula that wins customers by hooking them as revolutionary and valuable.

5. Pursue large clients

Large-volume business comes from big clients. A big client base represents more business and higher revenues. Small businesses on the other hand, have more service issues than larger corporations who have well-defined systems in place.

Remember too, that your firm’s credibility is underlined by working with large brands. It easily becomes a huge selling point as you go to win business woo new clients. Large companies aren’t as unapproachable as you might believe. Your small size works in your favour, letting you move more quickly. You can continually innovate by thinking outside the box like entrepreneur David Zhao.

6. Know your numbers

You cannot afford to be in business and not know your numbers. These numbers determine the fate of your brand. Simple indices you cannot afford to ignore are:

ACV (Average Customer Value)–how much does the average customer spend over a given period?

CPA (Cost Per Acquisition)–what does it cost each time you to acquire a client?

ROI (Return on Investment)–how rewarding is each marketing campaign?

BE (Break even)–what volume of sales must your brand make to cover the cost of making sales?

Tracking these numbers will place you on a proactive pedestal such that you tweak your operations to improve them. Small improvements can easily put you miles ahead of your competition. Business is a game where you always want to come out on top, and true business satisfaction is not found in being content with crumbs.

7. Make relationships count!

A small business can enjoy the benefit of a personal relationship with customers. Bottlenecks and undue formality can choke your human element which many customers value, out of your buyer journey. Large businesses know extreme bureaucracy utterly hurts profits.

You can have the best of all worlds by planting a system that delivers better experiences and exceeds customer expectations. Responding timely to emails and requests may seem trivial, but they work wonders, just as “Thank you” notes and customer complaint resolutions mean the world to customers.

These are the elements that enhance your word-of-mouth marketing, online reviews, and social media ratings. StreetTalkLive has a wealth of material to educate you on the preferences of your individual customer.

Edging out the competition is a lifelong endeavour. The strategies outlined above should be adequately adapted to suit your situation.