Back in 2004 the social media platform Facebook launched and for a few years this was the most popular social networking site, that was used by billions of people from all over the world. Six years after the development of Facebook, in 2010 another incredible platform called Instagram launched and since then all the statistics have changed. The platform evolved so fast that in 2012, Mark Zuckerberg, the owner of Facebook decided to buy Instagram and to eliminate the competition.
No matter that now Facebook owns Instagram, the research studies show that the community on Instagram is growing much faster than the one Facebook. Mostly teenagers and adults have moved from Facebook to Instagram but many social media experts’ opinion is that the attention of the audience will be focused mainly on Instagram in the next few years. Both of these platforms support great tools that are great for every business marketing strategy so in this article we will compare both platforms in order to understand which one will work better for your business niche.
- Engagement. If you are a business owner and you aim to achieve success by promoting your goods and services through social media ,you should be aware of the fact that the most essential part of building a successful online empire is the engagement rate. At the moment Instagram is the winner of this area. This platform provides to its users more tools that actually engage others and attract more people. Facebook is also a great platform for advertising and engaging but statistics show that Instagram is more beneficial when it comes to establishing online presence. Moreover you can buy real followers on Instagram which will help you to establish your audience quickly.
- Instagram Story/My day. These two tools are actually absolutely the same features just in two different platforms. When you upload a picture or video on your story both on Facebook and Instagram ,this content will be visible for the other users for just 24 hours and after that it will disappear automatically. In fact, not long ago first Instagram added a new tool, called “Highlights” where people can save their stories and keep them visible on their profiles constantly. A few months after that with one of its updates Facebook started supporting the same function. These features are also really powerful for improving engagement rates as many social media experts’ opinion is that stories are one of the most engaging tools.
- Reach extension. Both Facebook and Instagram are platforms that are used from billions of users from all around the globe. These platforms are capable of making your business ultra-viral by extending your reach. By promoting whether yourself or your business/brand online you increase your chances to reach a huge followers count that can be easily converted into a customers’ base.
- Brand growth. Since 2004 Facebook is the best platform for advertising and business marketing. There are many worldwide popular brands that gained their fame owing to Facebook. However Instagram has also started e-commerce and business advertising and we can say that it can be even better than the Facebook’ e-commerce function, because users are allowed to target the audience they would like to reach by focusing on many criteria that Facebook does not support.
In this article our team has prepared a few criteria in order to compare Instagram to Facebook from different aspects. We can say that both platforms are great for both personal usage and business improvement and they can benefit you a lot. If you are a business owner, but you do not promote your business on these platforms, hurry up and join them and grow your business faster and easier.